"The learning doesn’t stop when you leave the lectures. If you’re truly passionate about what you’re doing there is a wealth of podcasts, blogs, books, webinars and other content online that will help grow your knowledge."
Tell us a bit about your story before enrolling in the Postgraduate Diploma?
Before my time in the Digital Marketing Institute I completed a course in Creative Digital Media from I.T Blanchardstown. During these four years I was exposed to modules in digital marketing, SEO and content creation which eventually saw me set up my own blog.
The blog allowed me to put into practice what I was learning and led to an obsession with analytics, and efficiently using social media platforms to get the content I was creating to the right people. I started to write for various online music publications and eventually worked my way into the GoldenPlec.com team where my copy writing skills improved immensely.
What influenced your decision to study in the digital field?
Emerging technology, new social media platforms and the constantly evolving online world have always been of huge interest to me. As my exposure to digital marketing grew I found myself thinking of ways to combine these areas. As well as this, undertaking various relevant internships and speaking to relatives and friends in the industry who I have admired for years helped me to see where my interests lay.
Why did you choose to study with the Digital Marketing Institute?
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.
Since completing the course, how has your Career progressed?
Before I received my final grades I had been offered an amazing opportunity with PwC in Dublin as part of their digital marketing team. During this time I learned a huge amount from the fantastic team around me which will without doubt benefit me in my career.
I was offered a position in The Company Of Huskies, an agency I have always had huge admiration for, and accepted a role as a Social Media Specialist where I am working today. Having people around me that are this passionate about their job makes me push that bit harder to be better at what I’m doing. So far in my career I have been very fortunate to work in very strong teams where I am constantly learning.
Is there any advice you would give to new students?
The learning doesn’t stop when you leave the lectures. If you’re truly passionate about what you’re doing there is a wealth of podcasts, blogs, books, webinars and other content online that will help grow your knowledge. Putting the new skills you’re learning into practise is also crucial. Don’t be afraid to reach out to local businesses or sports clubs and offer to help them with whatever area you are interested in.
Whether you’re a recent graduate or a professional who needs to upskill, the postgraduate diploma will provide you with digital skills, knowledge and experience to drive your career forward.