Member StoriesFiona Rowe

Fiona Rowe

Professional Diploma

Member since: September 2019


Professional Diploma

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Having already completed a Masters in marketing, I had no interest in going back to full-time education. I wanted to be able to study at my own leisure while maintaining my full-time job.

Tell us a bit about your experience before the Digital Marketing Institute

Before studying at the Digital Marketing Institute, I completed a Bachelors of Social Science at UCD, as well as a MSc Marketing from Michael Smurfit Business School, Dublin. While in my Masters program, I did not focus on the digital marketing side of things.

It was only after I graduated and started my first job as a Marketing Officer for a women's health company in Shanghai, China that I realized how fast the digital marketing world is moving. Digital marketing went from being an uncertain bet to being the primary platform for most organizations today.

What influenced your decision to study digital?

My time working as Marketing Officer gave me a taste of the digital marketing world. While I enjoyed working across social media platforms to create, plan, and execute posts, I knew there was a lot more out there I needed to know to progress in the digital marketing world.

Why did you choose to study the Professional Diploma with the Digital Marketing Institute?

I did a lot of research online and from what I could see from the recommendations, the Digital Marketing Institute was the best out there. The fact that this diploma touched upon all areas of digital marketing made my final decision easy.

Since completing the course in the Digital Marketing Institute, how has your career progressed?

Shortly after completing the course at the Digital Marketing Institute, I moved to New York in the search of further international opportunities. I am now working as a Marketing Officer at a Recruitment Marketing company called Recruitics.

In this position, I work closely with key internal teams to execute clients' marketing strategies to ensure smooth on-boarding of new clients, review analytics to assist in performance analysis against an existing client's defined goals, support the media planning and pacing process for each client to drive success, and retain and grow accounts.

Is there any advice you would give to new students at the Digital Marketing Institute?

The course covers a broad spectrum of information in a short time span, so it's important to speak up when you don't understand something. If you don't understand the existing module, moving onto the next one will cause struggles. The lecturers at the Digital Marketing Insitute were extremely helpful in answering any questions or concerns I had throughout the course.

In one word, how would you describe your time in the Digital Marketing Institute?