“Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.”
Tell us a bit about your experience before the Digital Marketing Institute
I completed my bachelor's degree in Computer Science at UCC. I then took up employment as a web developer at Epsilon. My time there gave me an introduction to digital marketing, primarily in email marketing. The job consisted of building responsive emails, landing pages & websites, taking projects from concept right through to deployment and analyzing the results.
What influenced your decision to study digital?
Having gained an introduction to the digital field at Epsilon, I realized there were many more areas to explore and gain knowledge in. Digital marketing is a key part of every successful business, and is a career path I decided to pursue.
Why did you choose to study the Professional Diploma with the Digital Marketing Institute?
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me to make. The variety of modules offered and covering all digital channels was exactly what I was looking for.
Since completing the course in the Digital Marketing Institute, how has your Career progressed?
Shortly after completing the course I was offered a position at Twitter, as a Marketing Operations Specialist, where my digital marketing skills are put to use on a daily basis. The knowledge I gained at the Digital Marketing Institute has helped me in my current role, executing marketing campaigns on a global scale.
Is there any advice you would give to new students at the Digital Marketing Institute?
Never be afraid to ask questions. The course coordinators and the class lecturers at DMI were always very helpful with all aspects of the course. The digital field moves at a fast pace and is constantly evolving. It is vital to stay ahead and keep learning.
In one word, how would you describe your time in the Digital Marketing Institute?