Member StoriesBrittany Franco

How would you apply the DMI learnings in your future role? 

I started my current role on the Portfolio Marketing team back in February and although I knew a lot about various marketing programs and digital strategy, this certification armed me with all the valuable information I could think of around areas I was not familiar with like paid media, SEO, Google Analytics, optimization, and display. Now I feel like I have the background in these areas to make more sound decisions that can benefit our overall strategy. I’m already aligning better content within nurture streams, looking at how to better optimize our landing pages, and how we align goals/KPIs to stay on track with our tactics.

What kind of learning programs do you want to see more of?

Working for a company that invests in your professional development like this is something you don’t see at every company. Training like these to upskill or benefit your field are incredibly helpful. More programs like this that extend reach into other areas we are not directly responsible for but can understand how they work together will help us create more fluid plans. Also, taking learning programs like these and pairing them with how we would then use them with SAP systems and processes would be very helpful.

Has participating in this offering helped you with your SAP Talk discussions around career development? If yes, how so?

Yes, professional development has always been something I try to integrate into my career development so this program has been used as a launching pad for conversations and ideas on how to further my development and responsibility scope.

Did participating in this offering help you identify the importance of creating a continuous learning mindset? If yes, how?

This certification program was challenging and time-consuming but the outcome was better than I expected. I completed the program feeling informed and knowledgeable about so many subsets to digital marketing that I have already started implementing into my role. I’m eager to conquer my next learning program or certification!