Member StoriesBrendan Farrell

Brendan Farrell

Professional Diploma

Member since: June 2016


Professional Diploma

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Digital Marketing Institute gives me the opportunity to enhance my skills and use them to follow some real passions of mine. Plus, it's hugely rewarding to run campaigns and see what works, what doesn't work and to learn from it. I get a big kick out of generating leads and conversions.

Why did you choose to study the Professional Diploma with the Digital Marketing Institute?

Studying with DMI gave me the chance to learn from industry leaders and experts. The qualification gives me credibility to employers. I was also able to complete my coursework while working full-time. I did some research on various digital marketing courses before committing, and this one really stood out!

Since completing the course in the Digital Marketing Institute, how has your career progressed?

I am currently working with a start-up company in the wellness industry called Wellclik. My first digital marketing internship was with a company called Clubify. Both companies are based in the NDRC in the Digital Hub. I have learned so much, and it has given me the opportunity to showcase my creativity and run some successful campaigns. I have really enjoyed jumping into this new career, and I hope to find full-time work soon.

Is there any advice you would give to new or future students at the Digital Marketing Institute?

For the courses themselves, make sure you start early. Be organized, and try to gain as much real-life experience as possible. The industry is very experience-oriented, so make sure you try running some campaigns, and use as many tools as possible—especially if you're new to marketing. Don't underestimate the hard work you'll need to do, but also know that it's worth it!

In one word, how would you describe your time in the Digital Marketing Institute?