“Arif Johari (AJ) was recently the first to complete his exam and officially become a Certified Digital Marketing Professional. With that, we took the opportunity to ask him a few questions about his experience and share any tips he had for his SAP colleagues.”
What do you think the future holds for the world of digital and those working in it?
The future of digital marketing is definitely being transformed by technology. Big data, AI automation, immersive technologies and smart tech are changing the way brands analyze customer data and interact with their audiences – who are getting savvier and expect a truly personalized experience.
How would you describe your experience with the Digital Marketing Institute?
Initially, I was wary as to how the DMI would be relevant to me – I wouldn’t use the tools and skills for my job. But after taking a few modules, I realized that DMI is a great development opportunity for future skills. Now I can confidently say that I’m a digital marketer and I’m better able to take on any opportunities to expand my role and responsibilities in the digital marketing space.
I personally enjoyed SEO as it’s an area I’m least familiar with and would have the most impact on my role now.
Were there any challenges you initially thought of but found you overcame, if so how?
Having the motivation to take on at least 30 hours of modules over a few weeks was tough. I overcame those challenges by scheduling learning time in my calendar, turning off all distractions, and booking the exam in advance so that I’d have a deadline.
As a Certified Digital Marketing Professional, do you have any exam tips for your SAP colleagues?
All resources can be found in the Knowledge Base.
Anything else you would like to add?