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DMI PG Dip
Postgraduate Diploma in Digital Marketing
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[price:PG-DIP-base]
Application Deadline Feb 28th
Transform your marketing career with BPP’s Postgraduate Diploma in Digital Marketing, a programme that blends rigorous academic insights with practical, real-world applications. Designed for professionals at various stages, from Marketing Executives to CEOs, this programme offers cutting-edge digital marketing skills, strategic insights, and the latest industry best practices.
Why DMI?
- ✓ Industry expertise & practical skills
- ✓ €11k salary increase on average*
- ✓ 79% got a promotion*
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How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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Program learning outcomes and content
What will I learn?
This course is designed to build advanced skills in Digital Marketing, whilst developing leadership and strategy skills to advance your career. You will understand how to make data-driven decisions, devise and implement a successful digital strategy and use innovative marketing strategies to drive business growth. * Subject to course validation
Professional & Digital Skills
Social Media Marketing
Search Marketing & Demand Generation
Analytics and Planning
Business Strategy and Management
Professional & Digital Skills
Module Info & Overview
Gain a deep understanding of digital marketing concepts to improve customer experiences and make data-driven decisions. Learn how to manage digital projects, find innovative solutions, and lead high-performing digital marketing teams.
- Managing Marketing Activities
- Communications Fundamentals
- Digital Marketing & Customer Experience
- Data Privacy, Protection & GDPR
- Designing & Optimising Customer Experience
- Social Research and Consumer Behaviour
- Content Marketing
- Graphic Design Essentials
- Website Optimisation
- Digital Channels
- Project Planning & Strategic Thinking
- Creativity & Problem-Solving Skills
- Personal Skills for Marketing Practitioners
- Data, visualisation, reporting, and presentation
- User Experience Research
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Pricing
BPP University Postgraduate Diploma in Digital Marketing
Sign up today with your preferred payment plan to start your course
Pay in Full
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3 instalments
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Join 300k DMI members from companies like these.
300,000+ industry professionals trust DMI to power up their careers
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Elizabeth Schroeder
Executive Director
DMI Was Transformative
If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing how much I learned especially considering that the courses were self-paced.If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing ho...
Amalia Ritter
Helped My Career Path
The skills that I learned from this program have already helped me in my career path as I have been able to practically apply them at the time of learning them directly to my job.The skills that I learned from this program have already helped me in my career path as I have been ...
Anna Moldovan
Industry Manager
Great Learning Experience
After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and I'm putting my digital skillset to good use.After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and...
Serena Piasti
Brand & Marketing Manager
Very Flexible Approach
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Ayo Akpewe
Digital Marketing Lecturer
Insightful (THANK YOU)
After researching the best places to study Digital Marketing, I chose DMI because the institute had the best reviews and was the most popular with Digital Marketing professionals.After researching the best places to study Digital Marketing, I chose DMI because the institute had ...
Sean Burford
Tech Sales
Fantastic
Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed with the times and learn new skills that would make me stand out amongst the crowd.Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed w...
Sinead Holmes
Digital Design
Fundamental!
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Vivek Sagar
Assistant Marketing Manager
Enriching!
I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement & analyze a marketing strategy integrating digital and traditional marketing channels. I can analyze website traffic and manage it much more efficiently.I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement...
David Lacy
Empowering
I came across the Digital Marketing Institute website while doing some research and found that the diploma advertised was the right fit for my work-life balance commitments. Having the ability to study at my own pace was a big advantage.I came across the Digital Marketing Institute website while doing some research and found that the d...
Irina F
Great communication
Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help and answer any questions, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school. Had a great experience with the communication team at DMI - from day 1 they were super accessible an...
Aleksandra Nenadovic
Corporate Communications Manager
Taught By Amazing People
To all future students of the Digital Marketing Institute – do not think twice, definitely attend! The Digital Marketing Institute's courses are taught by amazing people, very professional and experienced mentors and trainers, amazing crowd to know and be around. To all future students of the Digital Marketing Institute – do not think twice, definitely attend! T...
Bianca G
DMI have the tools
DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doin...
Jonathan Owen
Copywriter
Illuminating
I looked around and DMI looked like the best option. A good set of lecturers with excellent experience in the industry, well-presented learning, plus the Continuous Professional Development element.I looked around and DMI looked like the best option. A good set of lecturers with excellent experien...
Anthony G
Great institution for learning
This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!This is a great institution for learning and brushing up on digital marketing - I highly recommend D...
Dave G
Excellent!
Excellent course materials that take one's career to the next levelExcellent course materials that take one's career to the next level...
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Download Brochure
Who's this for?
The Postgraduate Diploma in Digital Marketing is suitable for
- Marketing Executives, Marketing Managers and Digital Marketing Managers who want to take their career to the next level.
- Directors and senior leaders who want to shape the digital marketing strategy and create an integrated approach to digital across the organisation.
- Career switchers who want to get into Digital Marketing.
- IT Managers, Product Managers, Sales Managers etc who are looking to broaden their skills and work more collaboratively to accelerate digital transformation in their organisation.
- CEOs and entrepreneurs who want to grow their business online.
- Students who want advanced skills in Digital Marketing to fast track their career.
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Admission Requirements
*This course requires a Bachelor’s degree (minimum 2nd class honours) or relevant work experience (minimum of 3 years).
If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.
About BPP University
At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away. Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.
*Of those graduates seeking employment or further study. UK PG domiciled students only. Based on institutions with 1,000 responses or more. Based on The Graduate Outcomes survey of 2021/22 graduates 15 months after graduating. Highly Skilled Employment is defined by the Standard Occupational Classification (SOC) which is maintained by the Office for National Statistics.
- Comprises four schools across business, law, nursing and technology
- 24,000 students across eight locations across England and online around the world
- 95% UK domiciled postgraduates* in employment in highly skilled occupations 15 months after graduating
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the Postgraduate Diploma in Digital Marketing?
This Postgraduate Diploma in Digital Marketing is a part time program which will run over a period of 4 terms, and each term consists of 15 weeks.You will have further weeks for assessment preparation and submission leading into holiday weeks before the next term starts. (The total duration of the program is 16 months, divided into 4 terms.)
How is the Postgraduate Diploma in Digital Marketing assessed?
At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.
How will the courses be delivered?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
Where will my qualifications be recognised?
You will be awarded a Postgraduate Diploma in Digital Marketing which is the level 7 diploma qualification as per the Framework for Higher Education Qualifications (FHEQ). Level 7 qualifications are categorised as postgraduate level and include qualifications such as Master's degrees, Postgraduate Diplomas, and Postgraduate Certificates.
This means that your degree will be recognised at this level in the UK and as level 7 in Europe (EQF), level 9 in Ireland (NFQ), level 11 in Scotland (SCQF), and beyond.
What will my learning outcomes be?
Upon completion of the postgraduate program, you will be able to:
Demonstrate a systematic understanding of concepts and theories underpinning contemporary digital marketing
Critically analyse internal and external influences on the practice of digital marketing including ethical and risk dimension
Select relevant tools and techniques to inform decision making based on marketing and management information
Critically evaluate interdependencies within an organisation’s internal and external environment leading to management decision
Critically analyse complex situations to inform management decision-making on digital marketing in the current business environment
Formulate a critical awareness of contemporary issues in digital marketing and communications
Professionally communicate complex ideas and arguments, using a range of tools and techniques, to advise or influence internal and external stakeholders
Exercise professional judgement in complex situations in order to make effective decisions
Apply critical thinking to practical and theoretical problems by generating insights using analytical tools
Critically reflect on learning and experiences to contribute towards their ongoing professional development now and in the future
Utilise a wide range of resources relevant to a professional in digital marketing to direct their own learning experience
Can I earn credits for a Digital Marketing Masters?
Yes, the program comprises 120 credits.
What if I don’t meet the entry requirements?
Applicants must meet the minimum requirements for entry which are:
A Bachelor’s degree (minimum 2nd class honours) or relevant work experience ( minimum of 3 years). If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent, is the minimum requirement.
If you do not meet these requirements our learning advisors can recommend the best course to suit your level and skills.
When can I enrol in the Postgraduate Diploma in digital marketing?
The course commences on the 1st of May, 1st of September and 1st of January.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.
How do I apply?
To apply for this diploma, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy.
All applications and supporting documentation are reviewed by BPP University’s Admissions Board, prior to places being offered on the postgraduate diploma programme.
Certification Courses and Resources
by the Industry, for the Industry
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