Master (MSc) in Digital Marketing
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Enrollment Deadline September 1st
Master your digital marketing skills and elevate your career with BPP University’s Masters (MSc) in Digital Marketing powered by DMI’s industry expertise and taught by top practitioners in their fields globally. Download a brochure to learn more about this programme.
First 10 Seats Get 15% Off With Our Early Bird Discount.
Offer Ends July 31st.
Why DMI?
- ✓ Industry expertise and academic excellence
- ✓ €11k salary increase on average*
- ✓ 79% got a promotion*
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Our alumni work for companies like:
Why an MSc in Digital Marketing?
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- Elevate your salary with your qualification: Marketing Directors with an (MSc) in Digital Marketing earn 17% more than their peers with an undergrad degree. Source: EMSI 2022.
- Fast-track your career by building the right skills and confidence: An MSc in Digital Marketing will open the doors to senior and C-level positions like:
- Digital Marketing Manager
- Head of Digital Marketing
- Head of Performance and Growth Marketing
- Chief Marketing Officer
What Makes This Programme Unique?
This programme is designed to ensure you build practical skills for immediate career impact, drawing from real-life experiences of industry experts. It is not just about making you a master in digital marketing, but helping you continuously develop your skills by constantly providing you with the resources, network and support that you need to lead the growth in your role and business.
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How will we do it?
- Learn from Industry Leaders: Our tutors are digital marketing experts actively shaping the industry.
- Online Learning Experience: Featuring live, interactive online sessions, allowing you to engage with classmates and receive extra support.
- Real-World Examples: Every topic features current, real-world scenarios.
- Practical Toolkits: Access exclusive toolkits and templates to apply the learning directly to your work.
- Premium Digital Marketing Library: Stay up-to-date with a vast collection of micro-lessons and resources.
- Immediate Business Impact: Designed for quick implementation to drive growth from day one.
- Global Community: Expand your network by joining 300k+ DMI members worldwide.
Programme learning outcomes and content
What will I learn?
With this advanced programme, you will gain the most in-demand skills in the digital marketing industry – from developing an integrated Digital Strategy to AI in Digital Marketing, Search Marketing and Data Analytics - plus management and planning skills highly desired for senior and C-level roles in top companies in the industry.
Professional & Digital Skills for Marketing Practitioners
Social Media Marketing
Search Marketing and Demand Generation
Digital Marketing Analytics and Planning
Digital Business Strategy and Management
Brand Building in the Digital Age
Data-Driven Decisions for Business
Business Project
Professional & Digital Skills for Marketing Practitioners
Module Info & Overview
Understand the concepts and applications of digital marketing to blend traditional marketing knowledge with digital and professional skills. You will also know how to critically evaluate challenges and opportunities to enhance customer experience and drive business growth.
- Learn and apply digital marketing models
- Understand the challenges and opportunities using digital channels
- Understand how CX and organisational performance are linked
- Become well-rounded in digital marketing principles
- Learn about the essential techniques and behaviours to support your personal and professional effectiveness
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Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enroll in this Master’s programme, as a bonus, you will gain FREE access to DMI Professional Membership Hub (worth €150), featuring the world's most extensive library of on-demand digital marketing resources. Our templates, toolkits and bite-size micro-lessons are designed to enable you to easily implement your learnings, and make an instant business and career impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Content
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
More details can be found here
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Pricing
BPP Master (MSc) in Digital Marketing
Sign up today with your preferred payment plan to start your course
Pay in Full
15% OFF
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3 installments
15% OFF
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300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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ADMISSION REQUIREMENTS
This course requires a Bachelor’s degree (2:2 minimum) or equivalent international qualification or a relevant professional qualification; or professional experience with a minimum of 3 years of relevant experience which is presented via a portfolio of evidence/supporting references.
If English is not your first language you may be required to show proficiency in English through an IELTS (Academic)/BPP English Language Test level 6.5 overall with a minimum of 6.0 in no more than 2 components, or equivalent.
About BPP University
At BPP University, our teaching is entirely focused on developing the professional skills and knowledge graduates need for a successful career. We blend academically rigorous study content with practical delivery methods using the latest learning technologies, creating graduates ready to apply their new skills in the workplace straight away. Our outstanding employability statistics validate our approach, and we rank fourth* for the number of UK postgraduate students in highly skilled employment.
* Graduates Outcomes survey 2019/20
- Comprises four schools across business, law, nursing and technology
- 21,000 students across eight locations across England and online around the world
- 98% of BPP University graduates* in employment were in highly skilled occupations 15 months after graduating
Globally Recognised Digital Marketing Certification
Over 300,000+ Members
Globally Trust DMI to progress their career
79%
of DMI graduates say the course helped them get a promotion.
65%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
Our members work for some of the biggest companies globally
DMI Member Stories
“
I was plugging away in a job I hated… DMI allowed me to completely shift gears and try something new.
PPC Specialist
Canada
Digital Marketing Specialist
United States
Digital Producer
United Kingdom
FREQUENTLY ASKED QUESTIONS
How long is the Master (MSc) in Digital Marketing Course?
The total duration of the programme is 24 months, divided into six terms, with each term containing 30 credits.
How is the Master (MSc) in Digital Marketing assessed?
At the end of each module, there will be assessments such as recorded presentations and written assignments e.g. a case study response and digital marketing plan.
How will the Master (MSc) in Digital Marketing be delivered?
The MSc in Digital Marketing programme is self-directed and is delivered exclusively online. Each module comes with interactive content via live sessions, community forums, tutor support, and more.
What will my learning outcomes be?
Upon completion of the Master (MSc) in Digital Marketing, you will be able to:
Undertake a broad, critical and integrated study of the theory and practical application of digital marketing, brand management and digital marketing strategy
Use theories and techniques in the practical application of digital marketing
Evaluate new and emerging marketing technologies and be able to apply these in practice
Build advanced knowledge, skills and behaviours needed to manage continuing professional development
Demonstrate creative, analytical, data-driven and strategic thinking professional skills
Demonstrate independence, self-direction and self-development
Enhance employability by developing advanced knowledge and understanding of digital marketing practice
When can I enrol in the Master (MSc) in Digital Marketing course?
The course commences on the 1st of May, 1st of September and 1st of January.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over interest free installments.
How will I learn while doing my Master (MSc) in Digital Marketing course?
The MSc in Digital Marketing programme is self-directed and is delivered exclusively online. You will learn using expert-led video tutorials, live sessions, practical exercises, discussion forums, tutor support, and much more.
How do I apply for a Master (MSc) in Digital Marketing?
To apply for the Master (MSc) in Digital Marketing, you must complete an application form along with a copy of your degree transcript. The transcript is a document from your university that outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university if you do not have a copy.
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