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Global Growth Accelerates for the Digital Marketing Institute

13th November 2014

The Digital Marketing Institute’s (DMI) expansion continues apace as reseller partnerships are established in 18 new markets* and its online education business doubles.

To cater for increasing student numbers globally the company has also signed a new agreement with Pearson VUE, the global computer-based testing leader, meaning DMI exams can now be taken in 180 countries worldwide. Computer-based testing (CBT) allows candidates to book a test on-demand and sit it at a time of their choice at any one of over 5,200 Pearson VUE test centres around the world.

Education partnerships with universities, training companies and digital agencies now span 50 countries, up from 32 in May 2014. The 18 new education partnerships will result in an additional 8,500 people qualifying with a DMI certification over the next 3 years in these markets. This together with the projected 4,000 new students for its online courses solidifies the Irish company’s training as the largest single certification standard in digital marketing.

Speaking of the Digital Marketing Institute’s recent successes, Ian Dodson, founder and director said: “This year we’ve reached a series of significant milestones leading us to record our best year yet in terms of partner numbers, students and revenue. While the domestic market still presents some great opportunities for us, international business has been a key driver to growth. The partnership with Pearson VUE as well as this year’s licence partner wins will expand our reach to all corners of the globe, with many more in the pipeline. It’s a really exciting time for the business and the great team of people helping to drive it.”

New global examination solution

The new partnership with Pearson VUE significantly increases the accessibility of DMI certification exams for its growing global student population. The 5,200 centres offer a consistent, distraction-free and secure testing environment with trained invigilators and the results can be made available instantly to candidates.

In addition to its Professional Diploma in Digital Marketing other exams available through Pearson VUE include the company’s specialist diplomas across search, mobile, social media, and strategy & planning.

Matthew Poyiadgi, Vice President EMEA at Pearson VUE, said: “We are delighted that this new partnership with the Digital Marketing Institute will allow a vast increase in the availability of these exams, thanks to our extensive test centre network, offering more marketing professionals than ever around the world the opportunity to gain career-boosting credentials.”

International Growth

With the roll out of its specialist diplomas to cater for students seeking training in specific areas, the Digital Marketing Institute has significantly expanded the number of courses available to its education partners around the world.

As a result its international licence business has now become a major growth sector with new partners spanning Europe, Asia, Africa and South America.

Furthermore, student numbers and revenue for its online business has more than doubled in a year. Those studying the courses online come from 53 countries across the world, up from 20 a year ago, with plans for significant expansion in numbers and staffing again next year.

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Editor’s Notes

The 18 new countries/ markets are: Armenia, Australia, Azerbaijan, Denmark, Ecuador, France, Germany, Ghana, Malaysia, Netherlands, Norway, Philippines, Poland, Russia, Singapore, Spain, Sri Lanka, Ukraine.

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About the Digital Marketing Institute

The Digital Marketing Institute is the global certification standard in digital marketing education, producing more graduates trained to a single digital marketing standard than any other certification body.

The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digital marketing professionals, certifying candidates to Diploma, Postgraduate and Masters levels all over the globe.

The Digital Marketing Institute now certifies digital professionals through the following channels:

  •  Online: Where students can study for certification directly with the Digital Marketing Institute through online learning
  •  Licence: Where the Digital Marketing Institute licences its syllabus to an approved third party organisation to teach the content on its behalf
  •  Corporate: Where the Digital Marketing Institute offers access to its learning library to enterprise level corporates and delivers tailored certification programmes

About Pearson VUE
Pearson VUE ( is the global leader in computer-based testing for information technology, academic, government and professional testing programmes around the world. Pearson VUE provides a full suite of services from test development to data management, and delivers exams through the world’s most comprehensive and highly secure network of test centres in 180 countries. Pearson VUE is a business of Pearson (NYSE: PSO; LSE: PSON), the world’s leading learning company.