Digital Marketing Institute Launches Online Masters Degree as Online Business Booms

Digital Marketing Institute and the University of Salford partner to offer MSc in Digital Marketing

November 29th 2017: The Digital Marketing Institute, the global certification standard in digital marketing and digital sales education, today launched a new MSc in Digital Marketing in partnership with the University of Salford in Manchester, former Times Higher Education UK Business School of the Year.

Delivered fully online the part-time Masters degree programme will be available to students globally and offers a self-paced, flexible approach to postgraduate learning.

Designed to develop a deep understanding of the fundamental concepts of digital marketing, the programme is targeted at experienced marketing professionals seeking to progress to more senior roles while validating their expertise with a university degree.

Online Learning Business Booms

Uptake of the Digital Marketing Institute's online programmes has experienced a boom, with an average of 70% growth in revenues in each of the past three years. This growth is reflective of the intensifying demand in e-learning worldwide, with the market worth an enormous $167 billion in 2015 and set to reach $255 billion this year (World Economic Forum). In a 2016 Global Shapers survey of 25,000 young people worldwide, 78% reported having taken online courses in the past.

Speaking of the new MSc degree and partnership Aaron McKenna, Managing Director at the Digital Marketing Institute said: “This partnership with the University of Salford combines the Digital Marketing Institute's industry-led syllabus with an academic accreditation to offer one of only a few online Masters degree programmes in digital marketing. The University of Salford's focus on delivering courses with the future employability of students in mind strongly aligns with our own ethos. The Digital Marketing Institute works closely with leading industry experts to create, review and update the learning outcomes of all our programmes to ensure that course learnings are instantly applicable to any role and aligned to the needs of industry.”

Eileen Roddy, Associate Dean International, Salford Business School at the University of Salford University said: “We are delighted to support the launch of our partnership with the Digital Marketing Institute to ensure a thorough advancement of professional development for practitioners with academic accreditation to Masters, via the MSc Digital Marketing Programme.”

The Digital Marketing Institute has certified more professionals to a single digital education standard than any other certification body. More details on the MSc programme can be found here.

About the Digital Marketing Institute

Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is a digital marketing and selling professional certification body. Through its growing network of education partners in 100 countries, it offers an industry-validated professional certification from Associate to Masters level.

About the University of Salford

The University of Salford draws on an iconic industrial heritage to offer real-world learning and research experiences and create highly employable graduates. Salford is ranked by the Sunday Times as one of the best 10 places for graduates to find work.

Leading in media and digital, engineering and health, Salford features in the QS World University Rankings for built environment and civil engineering and won the Times Higher Business School of the Year Award in 2014 and THE Research Project of the Year 2016 for an environmental impact study of Chernobyl.

The University works with more than 1,000 companies annually and was ranked 5th in the UK in the Whitty Review for contacts with small-to-medium enterprises. With almost 20,000 students, many on practical, professionally linked programmes, the University of Salford educates the highest number of people from low-participation backgrounds in the North West of England.