DMI Expert   Fully revised for 2020 

Gain a Certified Postgraduate Diploma in Digital Marketing

icon-clock   Flexible Online Learning (44 Weeks)

devices   Enrolling Apr 8th

Bookmark   £4410

Learn how to build brand awareness; boost returns on investment and create and implement complex digital strategies. Develop technical skills, Gain specialised knowledge, Learn how businesses use digital marketing, Discover the techniques shaping the digital marketing industry today and Build a solid foundation in core digital marketing principles. Future-proof your career with DMI.

↗ FREE. All April. 3 Months Power Membership includes 4 free course modules. Plus Discounted Pricing

Access Now

Access FREE course content
3 Months FREE Power Membership
30% Course Discount For Members
RRP £4410 £3087

Google Review
GIAC Logos

Course Overview

Postgraduate Diploma
in Digital Marketing

Every day, advances in communication are changing the way we speak, shop and do business. And digital marketing is at the forefront of this revolution. The UK in particular, is a thriving, thrilling hub of digital marketing expertise and innovation. 

Perfect for when you don't just want to play the digital marketing game anymore, you want to drive it. To change it. With certification you’ll stay in the digital game with free Membership, connecting you to industry, white-hot opportunities and the power to influence. Join the conversation.

Over the course of this 44-week, online programme, you will build a suite of digital marketing skills that employers look for.

Course content and outcomes What will I learn?

  Fully revised for 2020 

This course combines knowledge, with critical thinking and practical skills, giving you what you need to become a world-class digital marketer. When you graduate, you’ll know the nuts and bolts of the industry, real world applications of this learning and how to create an effective digital marketing strategy from scratch.

Social Media Marketing

Module Info & Overview

Conquer social media campaigns, from creating compelling posts to devising, implementing, optimising and even analysing results. You will master this skill across all key social platforms.

Social Research  Social Video and YouTube  Social Strategy/Planning Content Creation and Outreach Facebook, Twitter, LinkedIn  Social Customer Service  Instagram and Snapchat  
Access Special Offer

Strategy and Planning

Module Info & Overview

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

Traditional Communications Digital Communications & Channels Marketing Automation Budget and Resourcing Big Data & Analytics Strategy Formulation and Plan 
Access Special Offer

CX, eCommerce and CRO

Module Info & Overview

Learn the key concepts underpinning website optimisation, conversion rate optimisation and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

Website Optimisation UX Research & Design E-Commerce Strategy Applied E-Commerce Graphic Design Essentials for Marketers CX Essentials 
Access Special Offer

Search and Digital Channels

Module Info & Overview

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.

SEO Setup & Content SEO Workshop Paid Search & Display Advertising Analytics with Google Analytics Email Marketing Strategy Applied Email Marketing 
Access Special Offer

Digital Selling

Module Info & Overview

Recognise the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates

Fundamentals of Social Selling Finding & Targeting Prospects Attracting Customers Closing & Retaining Increasing Engagement 
Access Special Offer

Essential Skills

Module Info & Overview

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

Project Planning Creativity Skills Personal Skills Working With Others 
Access Special Offer

Leadership and Management

Module Info & Overview

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

Thinking Strategically Building Effective Teams Dealing with Conflicts and Crises Persuading and Influencing 
Access Special Offer

Who's it for?

Our DMI Expert Programme is perfect for…

  • Marketing industry execs who want to update and supercharge their skills
  • Team leaders and managers of all levels
  • Managers working in IT
  • Recent graduates who don’t want to wait for the phone to ring
  • Business owners looking to give their company an edge
  • Anyone with an eye to changing career
  • Businesspeople who want their ideas to get the best foot forward
  • Anyone planning to work on a digital marketing strategy for their employers or business
Access Special Offeror Enrol Now

This isn’t just learning. It’s joining a community.


Our online postgraduate digital marketing course in the UK bring leading thought and practice - and right from the moment you sign up for our course, you also become a Power Member of the DMI which means you get access to an unparalleled toolkit of resources for your career.

Member Stories

I didn’t want to be a digital dinosaur. The digital landscape is constantly changing, but now I have the basic knowledge and skills to keep up and understand both offline and online touch points in marketing.

I was working in Sales and I wanted to upskill to attract business through new streams which would enable me to win more business and exceed sales targets

Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organisation and increasing these skills allowed me to lead that expansion.

Postgraduate Diploma in the UK

Simple Admission Process

Application for this online postgraduate marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.


Become a Postgraduate Digital Marketing Professional

Instant Access


Payment plans available

Join 55k DMI members from companies like these.

Members work at...

Got a question?

We love questions. They show that you’re passionate and eager to learn. Here, we’ll answer your most pressing FAQs, including how to make the most of the Membership portal, getting started in your exciting new career, and much more.

Why should I take this DMI Postgraduate Diploma course?

Obtain this advanced level DMI's postgraduate marketing diploma qualification without the same financial or time commitments of a full digital marketing diploma online programme:

Change your career or kick-start a career in digital marketing

Gain specialist knowledge, allowing you to progress to a Postgraduate Diploma in Digital Marketing qualification

Improve your digital marketing career prospects and increase your earning potential

gives you the opportunity to impress prospective employers with a recognised and respected award

Over 80% of the DMI's Postgraduate Diploma in Digital Marketing students have realised their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more

How much does the DMI's Postgraduate Diploma cost?

The DMI Postgraduate Diploma in Digital Marketing costs £4410 to study online.

The fee includes all of the DMI postgraduate course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

Do I need to have a digital marketing background?

Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this postgraduate qualification come from a wide range of sectors, including:

  • Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
  • Sales Professionals who want to learn how to successfully utilise Digital Marketing for lead generation
  • Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
  • CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organisation

What are the The DMI Postgraduate Diploma in Digital Marketing admission requirements?

Do I need to be a qualified digital or traditional marketer to enroll on the The DMI Postgraduate Diploma in Digital Marketing course? 

Application for this online postgraduate marketing online certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

How do I apply for the DMI Postgraduate Diploma?

Application for this online postgraduate marketing certification is easy. You simply have a brief session over the phone with one of our learning specialists who will walk you through your experience and suitability for the program. Next, we’ll send you an online form for completion and return. This is one of the simplest marketing graduate scheme admission processes available.

Where will my DMI Postgraduate Qualification be recognized?

Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.

How is the DMI Postgraduate Diploma in Digital Marketing assessed?

The Postgraduate Marketing online course requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.

Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.