About Us

We transform the skills of digital professionals globally

At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this.

The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just begun…

47k

Alumni Members Worldwide

92

Employees

£24m

In Funding

Our Story

2009

Company founded by Ian Dodson & Anthony Quigley

First classroom training of the Professional Diploma in Digital Marketing

2010

Launched the Postgraduate in Digital Marketing

2011

First educational partner signed in South Africa and the Middle East

2012

Quality assurance from the Scottish Qualifications Authority and mapped to European Qualifications Framework

Formation of the Industry Advisory Council

2013

Signed with first university license partner

Digital Diagnostic tool developed and launched into the marketplace

Expanded our offering into the B2B market

2014

Partner with Pearson VUE to allow access to global testing services

Customized social selling program designed and rolled out to IBM

2015

Signed a government contract to provide digital programs for workforce development

2016

Opened new offices in Brisbane, Australia

2017

Received funding from Spectrum equity of €26 million euros

2018

Launched myDMI platform into marketplace and opened office in Dallas, Texas.

Growth & Funding 

In 2017, the Digital Marketing Institute received a €26 million investment led by Spectrum Equity, a prominent growth equity firm. The aim of the investment is to:

  • Fuel development of our professional learning and certification programs
  • Accelerate our international expansion
  • Facilitate further scaling of our business with our licence and corporate partners globally

“We recognize the potential scale that can be realized with investment. Spectrum Equity has a great track record in edtech and digital marketing technology spaces.”

Ken Fitzpatrick, CEO Digital Marketing Institute

Our Team

Our Leadership Team

Ken Fitzpatrick

Ken Fitzpatrick
CEO

Ken has held senior digital leadership positions for over 18 years. He joined the Digital Marketing Institute from his position as CEO of Simply Zesty, one of the largest social media marketing agencies in Ireland/UK and prior to that was Group CEO at Saongroup.com, a global online recruitment business.

Damien Flynn

Damien Flynn
Chief Financial Officer

Damien is CFO at Digital Marketing Institute since April 2013. Damien held finance positions in industry, in the spaces of property finance and education, prior to completing his training in practice in Audit and Advisory where he qualified as a Chartered Accountant.

Michael Goeden

Michael Goeden
Head of Strategy and Development

Michael has over 20 years’ international experience in the education and training sector, most recently with the City & Guilds Group. Throughout his career, Michael has held roles including trainer, lecturer, operations manager, quality manager, e-learning development, business development and strategy.

John Hurley

John Hurley
Global Brand and Customer Experience Director

John has leadership experience in developing strategy, customer experience and transformational brand ideas. He has worked at British Airways, Disney managing global sponsorship alliances with Coca Cola and American Express and Lucasfilm. Most recently he worked at DAA Group winning Best Airport Global Marketing Award heading up the B2B and Partnership team.

David Behan

David Behan
CTO

David has over 18 years’ experience helping businesses with their digital transformation working with leading Irish brands and international companies, including Dublin GAA, PwC, Mediolanum Bank, Darkness into Light, Johnson & Johnson, and Vanderbilt Industries.

Órla Stack

Órla Stack
Human Resources Director

Órla has over 12 years’ experience working in Human Resource Management, Training and Development. Her previous role was in the hospitality industry in Europe with a particular focus on training and development. Prior to joining Digital Marketing Institute, Órla spent 6 years working as Group HR & Training Manager for one of the fastest-growing Hostel brands in Europe.

Pam

Pamela Egan
Global Sales Director

Pamela joined DMI in August 2015 with the responsibility of developing and growing our direct online and corporate business. Pamela currently leads our Direct Sales Teams based in Ireland, USA and Australia servicing a Global customer base. Previously Pamela worked in Dell Computer Corporation where she held various sales leadership roles over her 17 year tenure with particular focus on new sales team set up and development. Pamela holds an honours degree in International Business.

Meliha Gogic

Meliha Gogic
Head of Customer Marketing

With a strong background in digital marketing, Meliha is experienced in working with both B2C and B2B organisations at a global scale. Her experience has multiple touchpoints across the customer lifecycle from lead generation, acquisition, account based marketing, right through to customer value management and account development.

Dave Mooney

Dave Mooney
Global Partner Sales Director

David has over 25 years experience working with Partners. most recently with Xerox. David and his team are responsible for growing the DMI Global Partner Network through acquisition of new Partners and expansion of current Partners.

Colin Stoddart

Colin Stoddart
Head of Digital

Colin has over 18 years’ international experience in Digital Marketing and ecommerce. He has worked across global travel, technology, finance & software sectors and holds an MA from the University of Glasgow.

Ted Weissberg

Ted Weissberg
Executive Chairman

Ted is an expert in certification, information and training businesses and is particularly experienced in helping founder-led companies transition to their next stage of development.

Our Partnerships

To offer the best digital certifications on the market, we believe it’s key to partner with the best in industry across business and education sectors.