Affiliation with DMI Expands Lifelong Learning Opportunities, Empowering Members to Always Keep Digital Skills Relevant as Technologies Evolve
DALLAS - June 5, 2019 - To further its mission to transform the skills and knowledge of digital professionals globally, Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, announces new partner content as part of its Continuous Professional Development (CPD) program.
DMI-certified professionals already receive access to exclusive CPD content and coursework that continues to enhance their digital knowledge and skill set, helping members stay informed, relevant and ahead within the digital marketing profession. Now, in addition to DMI programming, professionals can take hand-picked courses from CPD partners including Facebook, Google and HubSpot directly through the DMI membership portal.
“While DMI already offers exceptional content, by adding coursework from iconic brands like Facebook, Google and HubSpot, we provide a learning experience that is entirely unmatched,” said Ken Fitzpatrick, CEO, DMI. “Extending the value of DMI’s certifications, our expanded CPD offerings create lifelong learning opportunities for members continue to build their digital skills. As a result, digital professionals will enjoy a tremendous competitive advantage not only to them in their career paths, but also to their organizations.”
Specific CPD partner courses available to DMI-certified professionals include Beginner through Advanced Google Analytics from Google Analytics Academy; planning and buying professional certification courses from Facebook Blueprint; and inbound marketing certification courses from HubSpot Academy.
“As the ways we conduct business continue to transform, ongoing education and certification will continue to prepare the workforce for new ways of marketing, relationship building and sales,” said Chris LoDolce, director of HubSpot Academy and a member of DMI’s Global Industry Advisory Council (GIAC). “We’re delighted to expand our partnership with DMI and together, deliver the education that will elevate the technical and business skills of professionals while preparing them to meet the challenges of the digital economy.”
About the Digital Marketing Institute
DMI is a global digital marketing professional learning and certification body with over 27,000 alumni members and partners in over 100 countries. Founded in Ireland with a U.S. office in Dallas, it is backed by Spectrum Equity, a leading U.S. based growth equity firm. Customers include IBM, Black & Decker, Microsoft, PwC, University of Utah and University of Vermont. DMI’s Global Industry Advisory Council, consisting of leaders from Coca-Coca, Facebook, Google, Hubspot, LinkedIn, IBM, IAB, WPP and more, provides input and to DMI’s certification programs and industry trends.