We transform the skills of digital professionals globally

At the Digital Marketing Institute, we have made it our mission to transform the skills and knowledge of digital professionals on a global scale. There are three core reasons for this.

The first is to advance the careers of marketers and sellers, the second is to address the digital skills shortage to ensure businesses have a capable and agile workforce. The final reason is to provide educators with professional certifications that can nurture future generations. We’re as passionate as we are ambitious, and the journey has only just begun…


Alumni Members Worldwide




In Funding

Our Story


Company founded by Ian Dodson & Anthony Quigley

First classroom training of the Professional Diploma in Digital Marketing


Launched the Postgraduate in Digital Marketing


First educational partner signed in South Africa and the Middle East


Quality assurance from the Scottish Qualifications Authority and mapped to European Qualifications Framework

Formation of the Industry Advisory Council


Signed with first university license partner

Digital Diagnostic tool developed and launched into the marketplace

Expanded our offering into the B2B market


Partner with Pearson VUE to allow access to global testing services

Customized social selling program designed and rolled out to IBM


Signed a government contract to provide digital programs for workforce development


Opened new offices in Brisbane, Australia


Received funding from Spectrum equity of $40 million (€26 million)


Launched membership platform into marketplace and opened office in Dallas, Texas.

Growth & Funding

Spectrum Equity

In 2017, the Digital Marketing Institute received a $40 million
(€26 million) investment led by Spectrum Equity, a prominent growth equity firm. The aim of the investment is to:

• Fuel development of our professional learning and certification programs

• Accelerate our international expansion

• Facilitate further scaling of our business with our licence and corporate partners globally

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“We recognize the potential scale that can be realized with investment. Spectrum Equity has a great track record in edtech and digital marketing technology spaces.”

Ken Fitzpatrick, CEO Digital Marketing Institute

Our Leadership Team

Ken Fitzpatrick
Ken Fitzpatrick


Ken has held senior digital leadership positions for over 18 years. He joined the Digital Marketing Institute from his position as CEO of Simply Zesty, one of the largest social media marketing agencies in Ireland/UK and prior to that was Group CEO at Saongroup.com, a global online recruitment business.

Aaron McKenna
Aaron McKenna

Managing Director

Aaron has over 10 years’ experience in digital and e-commerce management across online media, consumer tech, FMCG and online education. He grew the UK & Irish business of French online media company, Bestofmedia that secured a $35 million round of venture capital funding was Country Manager for Ireland in the Norwegian online consumer tech store Komplett.

Michael Goeden
Michael Goeden

Head of Strategy and Development

Michael has over 20 years’ international experience in the education and training sector, most recently with the City & Guilds Group. Throughout his career, Michael has held roles including trainer, lecturer, operations manager, quality manager, e-learning development, business development and strategy.

John Hurley
John Hurley

Global Brand and Customer Experience Director

John has leadership experience in developing strategy, customer experience and transformational brand ideas. He has worked at British Airways, Disney managing global sponsorship alliances with Coca Cola and American Express and Lucasfilm. Most recently he worked at daa Group winning Best Airport Global Marketing Award heading up the B2B and Partnership team.

David Behan
David Behan


David has over 18 years’ experience helping businesses with their digital transformation working with leading Irish brands and international companies, including Dublin GAA, PwC, Mediolanum Bank, Darkness into Light, Johnson & Johnson, and Vanderbilt Industries.

Orla Stack
Orla Stack

Human Resources Director

Órla has over 12 years’ experience working in Human Resource Management, Training and Development. Her previous role was in the hospitality industry in Europe with a particular focus on training and development. Prior to joining Digital Marketing Institute, Órla spent 6 years working as Group HR & Training Manager for one of the fastest-growing Hostel brands in Europe.

Damien Flynn

Chief Financial Officer

Damien is CFO at Digital Marketing Institute since April 2013. Damien held finance positions in industry, in the spaces of property finance and education, prior to completing his training in practice in Audit and Advisory where he qualified as a Chartered Accountant.

Ted Weissberg
Ted Weissberg

Executive Chairman

Ted is an expert in certification, information and training businesses and is particularly experienced in helping founder-led companies transition to their next stage of development.

Our Partnerships

To offer the best digital certifications on the market, we believe it’s key to partner with the best in industry across business and education sectors.

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