Professional Diploma in Digital Marketing

Whether you're a complete beginner, business owner or marketing professional looking to upskill, this digital marketing programme is perfect for you.

The Professional Diploma in Digital Marketing will introduce you to the key digital marketing specialisms, from mobile and social media to email, PPC marketing and SEO.

Upon successful completion, you will become a Certified Digital Marketing Professional.

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Join over 32,500 members in over 100 countries!


DURATION

24 Weeks
(Part-Time)

SKILL LEVEL

Entry-Level

DELIVERY

Online

PRICE

Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation

Programme learning outcomes and content

Becoming a Certified Digital Marketing Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns.

PROFESSIONAL DIPLOMA IN DIGITAL MARKETING

Syllabus & Course Overview

Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

— Read Less

Introduction to Digital Marketing

This module introduces the core principles and purpose of digital marketing. It will enable you to develop clear and actionable business objectives for a digital marketing plan, gain audience and industry insight.

Topics

  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Cultural Research
  • Connecting with the Customer

Content Marketing

The Content Marketing module will enable you to develop the knowledge and skills needed to plan and execute a content marketing strategy in a persona-oriented and data-driven way informed by business objectives, aligned with the buyer journey and overall marketing strategy.

Topics

  • Concepts & Strategy
  • Using Content Research
  • Content Marketing Plans
  • Creating & Curating Content
  • Publishing & Distributing Content
  • Metrics & Performance

Social Media Marketing

The Social Media module introduces the key platforms for digital marketing and demonstrates how to set up a social media experience for a business

Topics

  • Key Social Platforms
  • Setting up a Social Media Experience
  • Growing & Engaging an Audience
  • Social Media Campaigns
  • Data-Driven Audience & Campaign Insights

Search Engine Optimisation (SEO)

The Search Engine Optimisation (SEO) module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. It will help you understand how to boost conversions, stand out against competitors and ensure the best possible ROI.

Topics

  • SEO Fundamentals
  • SEO & Business Objectives
  • Keywords
  • SEO Content Plan
  • Search Ranking
  • SEO Performance

Paid Search (PPC) using Google Ads

This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns.

Topics

  • Fundamentals of Paid Search
  • Google Ads
  • Search Campaign Management
  • Search Campaign Measurement

Display & Video Advertising

The Display and Video Advertising module begins with the fundamentals of display and video advertising and demonstrates how to set up and manage a YouTube channel.It covers the ad formats available within Google Display Network and YouTube and shows you how to set up and manage campaigns.

Topics

  • Fundamentals of Display & Video Advertising
  • YouTube
  • Google Display Network
  • Ad Formats
  • Video Campaigns
  • Measurement and Optimisation

Email Marketing

The Email Marketing module begins with the fundamentals of email marketing and how the concepts of segmentation, personalisation, timing, and engagement along with the legislation and regulations surrounding data protection underpin an effective email marketing strategy.

Topics

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Email Campaigns
  • Testing and Optimising
  • Marketing Automation

Website Optimisation

The Website Optimisation module will explore how to build and publish a well-designed, high-performing and optimised website that is aligned to your business goals. You will use the key components of web design to design, create and publish an effective website and choose the most suitable hosting option based on budget and business goals.

Topics

  • Web Design and Website Optimisation
  • Websites Design Principles & Website Copy
  • User-Centered Design
  • Website Optimisation
  • Website Metrics

Analytics with Google Analytics

The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.

Topics

  • Web Analytics Fundamentals
  • Configuring a Google Analytics Account
  • Setting Goals
  • Monitoring Campaigns
  • Analysing & Recording Data

Digital Marketing Strategy

The Digital Marketing Strategy module identifies the core components of an effective digital marketing strategy and explains how to develop a successful budget plan and measure the ROI for digital activities.

Topics

  • Fundamentals
  • Strategy Objectives & KPIs
  • Digital Strategy Research
  • Creative Strategy
  • Digital Marketing
  • Strategy
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NEW!

Professional Diploma
in Digital Marketing

WHATS NEW

  • 4 new and revised bite-sized modules (introduction, social media, analytics and strategy).
  • 130+ topics with new learning interactions.
  • New practice exam and test.
FIND OUT MORE
Professional Diploma in Digital Marketing New & Improved

Boost your credibility and advance your career

This certification will provide you with an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel at your digital marketing career.

Foundation Certificate in Digital - Course
Graduate Professional - Certified Digital Marketing Associate

Who is this Professional Certification for?

This programme will enable you to learn everything you need to know in digital to kickstart or boost your digital career. It is perfect for:

Traditional marketers

Digital marketing professionals

Business owners

Recent graduates 

Career changers

Entreprenuers

Davin Kelly Testimonial - Twitter

“The knowledge I gained at the Digital Marketing Institute has helped me in my current role, executing marketing campaigns on a global scale.”

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Competencies you will gain

What competencies will you gain?

By earning this certification, you will:

Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 

Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.

Supporting your online learning journey...

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

HD video lectures with accompanying downloadable course material.

Resources to help you with your studies including self-directed practical exercises and recommended reading.

An extensive content library how you need it, when you need it.

Foundation Certificate in Digital - Screens

Certification Roadmap for Industry Professionals

Our suite of certifications enables professionals - at all stages of their career - to progress from Associate to Master to learn relevant and industry aligned skills that can be applied to any role to drive career success.

Certification Roadmap
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Deadline for enrollment is February 27th

Spread the cost! Ask us about our new payment plans.

Delivered by industry leading experts, you will be introduced to the most relevant and transformative aspects of digital

Our specialist product team work closely with leading industry experts to create, review and update the learning outcomes on a regular basis.

Validated by the Global Industry Advisory Council (GIAC) Members Include:

Industry Validation
Margaux Denneulin - Subject Matter Expert - Hubspot
Davin Kelly - Professional Diploma in Digital Marketing - Twitter

92% of our graduates have said that our course has had a positive impact on their career

Our certifications, developed in conjunction with industry giants and world-class practitioners, have helped a generation of professionals advance their careers.

What our alumni have to say

Anna Moldovan - Google
Sinead Holmes - Oracle
Davin Kelly - Twitter

Frequently asked questions

Who should take this digital marketing course?

Anyone can apply for the Professional Diploma in digital marketing. A background in a related discipline is not required; the aim of the Professional Diploma is to enable you to learn everything you need to know at a foundation level, so you can kick-start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

How much does this digital marketing course cost?

The Digital Marketing Professional Certification costs to study online. This includes all course materials and the examination fee (first attempt only).

How long is this digital marketing course?

The digital marketing professional certification is approximately 30-hours of digital marketing course content. The Certified Digital Professional Course is delivered online. You can access your digital marketing course content wherever and whenever you want.

How is the digital marketing certificate assessed?

The Professional Diploma in Digital Marketing is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Professional Diploma in Digital Marketing carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional.

The professional diploma in digital marketing has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).

Is this digital marketing course technical?

No, in the sense that it is not a programming course, and you will not have to learn any coding. The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

The Professional Diploma in Digital Marketing is a practical course designed to help you improve your business's online lead generation and customer engagement.

Stay Connected. Stay Relevant.

An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.

  • Constantly updated and relevant practical and thought leading content 
  • High-quality templates to boost your employability
  • A career zone with access to the latest industry news
  • A Continuous Professional Development (CPD) area for certified graduates
Continuous Professional Development Area

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

COURSE PRICE

Now with new payment plans.

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Certified Digital Marketing Professional Benefits