American Marketing Association

The World's Most Recognised Digital Marketing Course

Gain a Professional Diploma
in Digital Marketing

icon-clock   Flexible Online Learning  
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Bookmark  AU$3195 AU$2236

Two Great Marketing Leaders. One Powerful Course. Get all the power of DMI partnered with the American Marketing Association. Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

This comprehensive digital marketing course, delivered 100% online, teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more.

Why DMI?

 Digital Training Excellence for over 12 years
You gain a globally recognised certification
12 months FREE membership included
Join a global network of over 65k members

 Digital Training Excellence for over 12 years
You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 65k members

American Marketing Association

The World's Most Recognized Digital Marketing Certification Course

Get the two top Digital Marketing Certifications in the USA

icon-clock   Flexible Online Learning  
devices   Enrollment Deadline is   
Bookmark  AU$3195 AU$2236

Two Great Marketing Leaders. One Powerful Course. Get all the power of DMI partnered with the American Marketing Association. Delivered 100% online, learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Google Review

Why DMI?

 Digital Training Excellence for over 12 years
You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 65k members

Why DMI?

 Digital Training Excellence for over 12 years
 You gain two globally recognized certifications
12 months FREE membership included
Join a global network of over 75k members

 Digital Training Excellence for over 12 years
 You gain a globally recognised certification
12 months FREE membership included
Join a global network of over 75k members

GIAC Logos

Course Overview

The Global Standard in
Digital Marketing Training

Whether you're a beginner, business owner or marketing professional looking to upskill, the DMI PRO digital marketing certification is perfect for you to become a global digital marketer.

Dual Certification in the United States

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to upskill this digital marketing course that's 100% online is for you. Learn from anywhere in the United States and around the world at a pace that suits you. 

On completion of the Digital Marketing Pro course, you will now get two certifications for the price of one! Not only will receive a Digital Marketing certificate, but you also receive a Professional Certified Marketer (PCM) certificate awarded by the American Marketing Association (AMA). Both are internationally recognised in the USA and globally! Get ahead and stand out in your career with a dual certification.

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DMI and American Marketing Association

Eligibility criteria may apply. See T&Cs for details.

Program learning outcomes and content What will I learn?

We give you the tools to become a smart and capable player on the digital stage. When you're done, you'll be able to create a powerful digital marketing strategy all by yourself. We will provide you with an in-depth understanding of how to implement effective digital marketing campaigns. You’ll learn everything you need to excel at your digital marketing career.

Introduction to Digital Marketing

Module Info & Overview

What's it all about? How do you reach customers? How can traditional and digital media work together to create a water-tight campaign that speaks its truth across any and every channel? What's the difference between inbound and outbound marketing?

This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer 
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Content Marketing

Module Info & Overview

Digital media is fascinating and powerful because it’s super person-orientated, yet also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that speaks to people, but also about sending it out into the big wide digital world at the right time and via the right channels. Best of all, you get the superpower ability to see what works.

Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance 
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Social Media Marketing

Module Info & Overview

It’s not just social media marketing, it’s a big warm pleasurable social media experience for your audience. Your brand needs to ring loud and clear through all the right platforms and we’re going to show you how. Learn how to grow and engage a community around your offering. Give these people more to care about. Reach further with paid marketing and get deeper insights.

Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimising Social Media Campaigns 
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Search Engine Optimisation (SEO)

Module Info & Overview

You must be found. Which means you must make yourself found. Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the magical art of conversion. There is so much to ‘like’.

SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimise Organic Search Ranking 
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Paid Search (PPC) using Google Ads

Module Info & Overview

Pay-Per Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more – this is turbo-charged marketing practice with pinpoint precision.

Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads 
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Display and Video Advertising

Module Info & Overview

YouTube. Because we have eyes to see. Learn how to set up, manage, analyse and optimise a channel worthy of much viewing. Also release the sales power of Google Display Network and more. Visual is where it’s at.

Fundamentals of Display and Video Advertising  Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimisation  
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Email Marketing

Module Info & Overview

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but needs to be done properly to make sure that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency and let’s not forget the all-important regulatory stuff.

Email Marketing Fundamentals Email Design Testing and Optimising an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation 
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Website Optimisation

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

Web Design and Website Optimisation Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimisation Website Metrics and Developing Insight 
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Analytics with Google Analytics

Module Info & Overview

Be all seeing, all knowing. This module helps you unleash the awesome capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is not just great power, it is super power. (And we also cover the legal stuff because with that thrilling, addictive power comes responsibility).

Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analysing and Recording Google Analytics Data 
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Digital Marketing Strategy

Module Info & Overview

We give you capability, influence, reach, data, insight and tools, tools and more tools. But you still need solid objectives, otherwise you are drunk on power, driving a high performance sports car round and round in circles on your way to the supermarket. That’s why we tie it all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy 
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Who's it for?

This Digital Marketing Certificate Program is aimed at:

The DMI Pro Program is aimed at:

  • Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
  • Marketing Managers and Senior Management
  • IT Managers
  • Graduates with no plans to wait around
  • Small Business Owners who may or may not want to stay small
  • Career Changers
  • Entrepreneurs who want to be more entrepreneurial
  • Whoever needs to create and apply a digital marketing strategy for their organisation
  • Gain a Professional Diploma in Digital Marketing on completing this exam

What's included?

WE GET YOU IN THE GAME AND KEEP YOU THERE

Sign up for a course and you become a Power Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course. You get what you need to build a career.

Globally Recognised Certification

Over 75k Members
Globally trust DMI to progress their career.

92%

of our members have said that our digital marketing course has had a positive impact on their career.

81%

of our members have been promoted after completing one of our digital marketing programs.

88%

of our members are working at senior or management level.

Our members work for some of the biggest companies globally

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We get you in the game

Member Stories

While undertaking the course it gave me the confidence to change my career path and apply for a job which previously I would have not even attempted.

As a fresh college graduate, the Digital Marketing Institute’s Professional Diploma in Digital Marketing offered me a practical, industry-focused next step. Before I started the course, I believed that I had a good knowledge of digital. I soon found out there was a world of knowledge waiting to be tapped into.

The Professional Diploma offered me a broad overview of the digital marketing industry coupled with detailed information on the theory and application of digital marketing. All of the course content is approved by some of the world’s leading tech giants and I found the case studies insightful.

We've got you

Now this is what you call support

We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.

Class Tutors

Expert and engaged, our tutors come from real digital backgrounds. They know this game.

Connected Community

Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.

Support Team

Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.

Pricing

Become a Certified Digital Marketing Professional

Boost your credibility and advance your knowledge, role and career.

Instant Access Most Popular

AU$2236

Instant Access Most Popular

AU$2236

Join 75k DMI members from companies like these.

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Your questions answered.
And then some

Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.

How much does this digital marketing course cost?

The DMI Pro, Digital Marketing Professional Certification costs AU$3195 AU$2236 to study online. This includes all course materials and the examination fee (first attempt only).

Where will my qualification be recognised?

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the DMI Pro carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.

Upon successful completion of the Certified Digital Marketing Professional (DMI Pro), you will become a Digital Marketing Professional.

The DMI Pro has been credit rated.

Who should take this digital marketing course?

Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required; the aim of the DMI Pro (Professional Diploma in Digital Marketing) course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. You could be a business owner, a traditional or digital marketing professional, a recent graduate, or simply looking to change your career.

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Upon successful completion, you will become a Certified Digital Marketing Professional.

How long is this digital marketing course?

The digital marketing certification (DMI Pro) is approximately 30-hours of digital marketing course content. DMI Pro - Certified Digital Professional Course is delivered online. You can access your digital marketing course content wherever and whenever you want.

How is the digital marketing certificate assessed?

This Digital Marketing Certification is assessed by one three hour exam; these are administered by our computer-based testing partner, Pearson Vue, via its global network of test centres.

The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Is this digital marketing course technical?

No, in the sense that it is not a programing course, and you will not have to learn any coding. The DMI Pro (Certified Digital Marketing Professional) Course focuses on the commercial aspect of online marketing.

The DMI Pro (Certified Digital Marketing Professional) is a practical course designed to help you improve your business's online lead generation and customer engagement.

What competencies will you gain?

By earning this certification, you will:

- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business. 

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert. 

- Understand the importance of digital channels and strategies and know how to use SEO online and offline, social media marketing, paid search, content, advertising and email to drive customer engagement.

What support will you get for your online learning journey?

Our professional certifications are available to study online via our dynamic online learning environment, known as the Class Network. This Class Network provides you with access to:

- HD video lectures with accompanying downloadable course material. 

- Resources to help you with your studies including self-directed practical exercises and recommended reading.

30% Sale this September. Gain a Globally Recognized Certification

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