Postgraduate Diploma
in Digital Marketing

Why should I take this Postgraduate Certificate course?

What is a Postgraduate Certificate how can I benefit from this certification?

Obtain this advanced level postgraduate qualification without the same financial or time commitments of a full Masters programme:

• Change your career or kick-start a career in digital marketing
• Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing
• Improve your digital marketing career prospects and increase your earning potential
• gives you the opportunity to impress prospective employers with a recognised and respected award
• Over 80% of our Postgraduate Certificate in Digital Marketing students have realised their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more

How much does the Postgraduate Certificate cost?

The Postgraduate Certificate in Digital Marketing costs  to study online.

The fee includes all of the postgraduate course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.

Do I need to have a digital marketing background?

Not necessarily. The Postgraduate Certificate in Digital Marketing focuses on the commercial aspect of online marketing. Students of this postgraduate qualification come from a wide range of sectors, including:

• Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
• Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
• Sales Professionals who want to learn how to successfully utilise Digital Marketing for lead generation
• Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
• CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organisation

What are the Postgraduate Certificate admission requirements?

Do I need to be a qualified digital or traditional marketer to enrol on a Postgraduate Certificate in Digital Marketing?  No but there are a number of admission requirements for our certification:

• You must hold a recognised third level honours degree (minimum second class honours) in either business/commerce/marketing or
• You must have significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.

How do I apply for the Postgraduate Certificate?

To apply for this postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the Postgraduate Certificate programme. 

Please note: Your place is only confirmed once your application has been approved.

Where will my Postgraduate Qualification be recognised?

Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and our courses are recognised by the Scottish Qualifications Authority. This allows you to take your Postgraduate Certificate in Digital Marketing with you, no matter where your exciting new digital career may take you.

How is the Postgraduate Certificate assessed?

The Postgraduate Certificate requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy.  Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focussed on their own digital career or business aspirations.