DMI Postgraduate Diploma in Digital Marketing
DMI Expert
Digital Marketing is wild and exciting, a creative space that is changing our culture. Changing us. Here is the edge of thought, the edge of new. Access razor-sharp strategy, practice and insight to take your place at this edge. Billions follow. Now is the time to step up and lead.
Enrol By
Nov 28th, 2019
Certification
Postgraduate Diploma
Learning time
44 Weeks Online
Sale Price
Flexi Pay Available
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A globally recognised certification to move you & your career forward.
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Continuous professional development guaranteed, keep you always in the game
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Connect and join over 47k members globally in the DMI Network
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Benchmark your skills against your professional competition and stay top of your game.
Program learning outcomes and content What will I learn?
We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks - of knowledge, of your vision, of the leading DMI Postgraduate Diploma in Digital Marketing that is you. Here is what you need to know:
Social Media MarketingStrategy and PlanningCX, eCommerce and CROSearch and Digital ChannelsDigital SellingEssential SkillsLeadership and Management
Social Media Marketing
Module info & Overview
Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.
Social ResearchContent Creation & OutreachFacebook, Twitter, LinkedInInstagram & SnapchatYouTube & Social VideoSocial Customer ServiceStrategy & Planning
Download BrochureStrategy and Planning
Module info & Overview
Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.
Traditional CommunicationsDigital Communications & ChannelsMarketing AutomationBudget and ResourcingBig Data & AnalyticsStrategy Formulation and Plan
Download BrochureCX, eCommerce and CRO
Module info & Overview
Learn the key concepts underpinning website optimisation, conversion rate optimisation and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.
Website OptimisationUX Research & DesignE-Commerce StrategyApplied E-CommerceGraphic Design Essentials for MarketersCX Essentials
Download BrochureSearch and Digital Channels
Module info & Overview
Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels.
SEO Setup & ContentSEO WorkshopPaid Search & Display AdvertisingAnalytics with Google AnalyticsEmail Marketing StrategyApplied Email Marketing
Download BrochureDigital Selling
Module info & Overview
Recognise the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates
Fundamentals of Social SellingFinding & Targeting ProspectsAttracting CustomersClosing & RetainingIncreasing Engagement
Download BrochureEssential Skills
Module info & Overview
Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.
Project PlanningCreativity SkillsPersonal SkillsWorking With Others
Download BrochureLeadership and Management
Module info & Overview
Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.
Thinking StrategicallyBuilding Effective TeamsDealing with Conflicts and CrisesPersuading and Influencing
Download BrochureWho's it for?
The DMI Expert program is aimed at:
- Traditional Marketers and Marketing Executives who want to play a bigger, sharper game
- Marketing Managers and Senior Management
- IT Managers
- Graduates with no plans to wait around
- Small Business Owners who may or may not want to stay small
- Career Changers
- Entrepreneurs who want to be more entrepreneurial
- Whoever needs to create an apply a digital marketing strategy for their organisation
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We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.
Class Tutors
Expert and engaged, our tutors come from real digital backgrounds. They know this game.
Connected Community
Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.
Support Team
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
Postgraduate Diploma
Admission Requirements
To apply for the DMI Expert you must meet the minimum admission requirements:
Admission Requirements
For admission, you need a Bachelor's degree in either business or marketing. Or at least 2 years of relevant, trail-blazing experience. Good English. Aptitude, passion and your best game. There may be an interview.
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Everything you need to know about acquiring digital superpowers, connecting with the hive mind of digital talent via the Membership portal, building a titanium career with lasting Accreditation, how to take over the universe and more.
Why should I take this DMI Postgraduate Diploma course?
Obtain this advanced level DMI's postgraduate qualification without the same financial or time commitments of a full Masters programme:
- Change your career or kick-start a career in digital marketing
- Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing qualification
- Improve your digital marketing career prospects and increase your earning potential
- gives you the opportunity to impress prospective employers with a recognised and respected award
- Over 80% of the DMI's Postgraduate Diploma in Digital Marketing students have realised their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
How much does the DMI's Postgraduate Diploma cost?
The DMI Postgraduate Diploma in Digital Marketing costs to study online.
The fee includes all of the DMI postgraduate course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.
Do I need to have a digital marketing background?
Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this postgraduate qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilise Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organisation
What are the The DMI Postgraduate Diploma in Digital Marketing entry requirements?
Do I need to be a qualified digital or traditional marketer to enroll on the The DMI Postgraduate Diploma in Digital Marketing course? No but there are a number of entry requirements for our certification:
- You must hold a Bachelors degree in either business/marketing (minimum GPA of 2.0) or
- You must have significant and relevant work experience (minimum 2 years)
All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement.
How do I apply for the DMI Postgraduate Diploma?
To apply for this DMI postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the DMI Postgraduate Diploma programme.
Please note: Your place is only confirmed once your application has been approved.
Where will my DMI Postgraduate Qualification be recognized?
Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.
How is the DMI Postgraduate Diploma in Digital Marketing assessed?
The DMI Postgraduate Diploma requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).
These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.