DMI Postgraduate Diploma in Digital Marketing
Gain a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer focused campaigns.
The DMI Postgraduate Diploma in Digital Marketing is perfect for traditional or digital marketers looking to make the transition to a more senior role and validate their leadership skills. It will explore the intricacies of key digital marketing specialisms along with tools and techniques to help you build brand awareness, improve ROI and plan and implement complex digital strategies.
Join over 32,500 members in over 100 countries!
DURATION
32 Weeks
SKILL LEVEL
Postgraduate
DELIVERY
Online
PRICE
Validated by the Global Industry Advisory Council (GIAC) Members Include:
Programme learning outcomes and content
Become a Certified Digital Marketing Leader to gain a high level of understanding in digital marketing to stay relevant, integrate new concepts and develop strategic and customer focused campaigns.
DMI Postgraduate Diploma in Digital Marketing
What You Will Learn
Our advanced Postgraduate certification is perfect for traditional or digital marketers looking to make the transition to a more senior role. It will explore the intricacies of key digital marketing specialisms along with tools and techniques to build brand awareness, improve ROI and plan and implement complex digital strategies.
— Read LessCommunications & Consumer
Implement a well-considered process of selecting and developing the best digital strategy. Learn how to address the complexities of planning and become familiar with the concept of strategic management and reporting.
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Topics
- Management Reporting
- C-level Reporting
- Strategy Improvement
- Strategy Objectives
Social Media Marketing
Learn how to be part of the social conversation and positively influence it to build brand credibility and growth. Understand how to monitor, analyse, manage and evaluate social media marketing efforts.
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Topics
- Social Research
- Content Creation
- Social Apps
- Social Video
- Marketing Automation
Search Marketing
Gain all the skills you need to build effective search marketing campaigns. Develop an intricate knowledge of all search disciplines from SEO to PPC advertising and analytics.
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Topics
- Search Engine Optimisation
- PPC Advertising
- Analytics
- Strategy and Planning
Mobile Marketing
Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimise your application for mobile devices to secure maximum conversions.
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Topics
- Mobile Foundation
- Apps & Games
- Mobile Messaging
- Mobile Advertising
Ecommerce & Email
This stream will explore the key areas that include digital display advertising, e-commerce, email marketing and user focused web design.
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Topics
- Sales Tactics
- Inventory Management
- Email Data Management
- Conversion Rate Optimisation
Digital Strategy & Planning
This module will teach you how to plan, budget and resource digital marketing campaigns. You will learn everything from budgeting, personnel selection and analytics to reputation management and social customer service.
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Topics
- Budget Forecasting
- Data Visualisation
- Benchmarketing
- SWOT Analysis
- KPIs and Analytics
DMI Postgraduate Diploma in Digital Marketing
For marketers looking to move onto a leadership role, become a digital marketing expert or to excel in the industry, our Postgraduate Diploma is the ideal certification.
Comprised of digital leaders such as Google and Facebook, our Industry Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.
Our students succeed
88%
of our graduates are working in senior roles or at management level
Admission Requirements
To become a DMI's Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements:
You must hold a Bachelor's degree (minimum second class honors)
OR
Significant and relevant work experience (minimum 2 years)
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Stay Connected & Relevant with Membership
An exclusive network - and free as part of your certification - delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in your daily work.
- Constantly updated and relevant practical and thought leading content
- High-quality templates to boost your employability
- A career zone with access to the latest industry news
- A Continuous Professional Development (CPD) area for certified graduates
Frequently asked questions
Why should I take this DMI Postgraduate Diploma course?
What is a DMI Postgraduate Diploma how can I benefit from this certification?
Obtain this advanced level DMI's postgraduate qualification without the same financial or time commitments of a full Masters programme:
- Change your career or kick-start a career in digital marketing
- Gain specialist knowledge, allowing you to progress to a Masters in Digital Marketing qualification
- Improve your digital marketing career prospects and increase your earning potential
- gives you the opportunity to impress prospective employers with a recognised and respected award
- Over 80% of the DMI's Postgraduate Diploma in Digital Marketing students have realised their potential in a variety of digital roles, from Head of Marketing, Head of E-Commerce, to Digital Marketing Manager to Marketing Research Manager and more
How much does the DMI's Postgraduate Diploma cost?
The DMI Postgraduate Diploma in Digital Marketing costs to study online.
The fee includes all of the DMI postgraduate course materials, as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.
Do I need to have a digital marketing background?
Not necessarily. The DMI Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing. Students of this postgraduate qualification come from a wide range of sectors, including:
- Traditional Marketing Professionals looking to add online to their marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines seeking to re-train or up-skill in an industry that is continually crying out for certified candidates
- Sales Professionals who want to learn how to successfully utilise Digital Marketing for lead generation
- Sole Traders and Small Business Owners who want to find out how online marketing channels can work for their business and how to implement a successful digital marketing strategy
- CEOs of large companies who wish to gain the knowledge to make informed strategic decisions and lead the digital transformation in their organisation
What are the DMI's Postgraduate Diploma admission requirements?
Do I need to be a qualified digital or traditional marketer to enrol on a DMI Postgraduate Diploma in Digital Marketing? No but there are a number of admission requirements for our certification:
- You must hold a recognised third level honours degree (minimum second class honours) in either business/commerce/marketing or
- You must have significant and relevant work experience (minimum 2 years)
All applicants must demonstrate an interest in and an aptitude for digital marketing and may be subject to interview. If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement.
How do I apply for the DMI Postgraduate Diploma?
To apply for this DMI postgraduate certification, all applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the DMI Postgraduate Diploma programme.
Please note: Your place is only confirmed once your application has been approved.
Where will my DMI Postgraduate Qualification be recognised?
Our digital marketing certifications are world class. We offer online digital skills training courses in over 80 countries and this course has been credit-rated by the Scottish Qualifications Authority. This allows you to take your DMI Postgraduate Diploma in Digital Marketing with you, no matter where your exciting new digital career may take you.
How is the DMI Postgraduate Diploma assessed?
The DMI Postgraduate Diploma requires the completion of two 5,000 word Digital Marketing assignments - a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).
These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own digital career or business aspirations.
