Digital marketing is the exciting game the whole worlds wants to play. But what if you want more? To take the game to places yet unseen? To own it. This dynamic two year programme gives you the deep understanding, skills and specialist knowledge to master the game, plus DMI Membership which means access to white-hot industry insights and opportunities. Become an expert's expert.
You don’t just do a course. You join a conversation.
Sign up for a course and you become a Member, joining thousands of alumni who are already playing the digital game to win. Access resources, insights, digital smarts and real opportunities. You don’t just do a course, you get what you need to build a career.
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This course is about exploring the edge. Advanced skills, specialist knowledge and strategies. Critical thinking. How to meet any challenge the game throws up and more. The modules are building blocks - of the game, of your career, of the brand new expert's expert that is you. Here is what you need to know:
Strategy, strategy, strategy. This module is about strategic management as artform. How to make your digital strategy watertight so it holds up beautifully under boardroom scrutiny and out in the real world as it manifests across platforms. It all starts with solid development and planning. Then how to identify the right channels for your brand – who are you speaking to? How do you speak to them? How do these people think, feel and behave in life and online? We take that timeless and priceless marketing classic, the value proposition, and show how it works in this wild new landscape (as brilliantly as ever, with a little inspired translation). Then we move deeper into the artform – basic, integration and defensive strategies and how to produce insightful and delightful C-level reports on your campaign.
No, digital isn’t re-inventing the wheel, just making it spin faster - and faster again - so it covers more ground, shoots to the moon and comes right back to tell you all about its adventures in realtime and pinpoint detail.
There is a big conversation, with billions of people talking, non-stop, all over the world. The conversation is powerful. It can transform cultures, rip down belief systems, turn a reality star into the biggest mega-celeb in history and change the way we talk, eat, exercise and think about ourselves. It’s called social media and you want in. And if you’re already there, you want more in.
Influence is not a subtle thing you do from the shadows anymore. It’s not even an artform, it’s a science. There is a world of white-hot thought, insight and practice to help you get inside the conversation around your industry and your brand and lead it where you need it to go. But first go deep inside the minds you want to reach. Explore the networks, find your people and learn how to speak their digital language. We teach creative social media strategies. We teach how to implement budgets, set and measure KPIs and analyze the effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and more. But really, we teach how to connect, engage, delight, amuse, make people aware. How to make people feel warm, cool and happy.
Search marketing is another mighty and undying module of influence and power. Just ask 90% of people who search info and alternatives before purchase. The search engine is the oracle.
Of course, we’ve got a whole bag of tricks and power tools to make the oracle work in your brand’s favour. This module will give you the full low down on Pay-Per-Click advertising (PPC). Also learn how to do a search engine optimisation audit and whip up a suitably dynamic and responsive strategy. Acquire the all-seeing, all knowing godlike powers of web analytics – and use that knowledge to create super-campaigns and search marketing plans that convert users into consumers and consumers into cash. When the oracle speaks, it shall speak your brand’s name.
This module teaches the true nuts and bolts of digital selling and how to stay in a happy relationship with your very desirable customers.
The focus is on that consumer journey. How to bring the right people to your eCommerce website and ensure that what they feel there is warmth and seamlessness, a silky smooth, effortless and satisfying journey towards purchase – created with the invisible yet awesome superpowers of Customer Relationship Management (CRM) systems and pinpoint analytics. Of course, one seductive experience does not a lasting relationship make. Keep the love alive with emails that say all the right things (no, emails are not out of fashion and never will be) and add a little intrigue with dynamic onsite content. The path of true love never runs smooth but A/B tests help you analyse what’s working (or not) and iron out those kinks for a better experience for both of you.
Finally, a lesson on trust and attentiveness. You get to respond to a range of case studies that show how different customer services experiences affect an eCommerce business where trust is at the fragile, beating heart of a purchasing decision.
We love our phones. Nearly 60% of us are also use our phones to search before purchasing (is that all?), so mobile marketing is a hot opportunity. And a fascinating, growing one – phones are all about power, connectivity and decision-making on the fly.
This module helps you identify opportunities for new-fangled apps, games and in-game advertising and of course, a staggering range of messaging platforms on which to reach your audience on their virtual turf. It’s all about context. How we use our phones and when. Our time-killing moments, our down-time behaviours. Reach right into the palm of your audience’s hand in relevant and meaningful ways via the phone.
And now back to strategy. Last time round, we explored planning as artform, stripped back, stark and aspirational. This time round, you are equipped with a full set of superpowers to flesh out those bare bones. Knowing now what these incredible superpowers can do, your ambition may be far bigger, and it will certainly be more actionable.
That’s because you are now a brand new, fresh and eager digital strategist. In this final section we pull together all the many strands, streams and practices of your new discipline with some big picture thinking. Explore big data, analytics, machine learning and AI. Reframe social media as a customer service channel. Consolidate state-of-the-art theory and practice in advanced digital strategies that wow even the most hardened boardrooms, captivate consumers and seamlessly convert into sales. Welcome to your snazzy and powerful new career.
Who's it for?
Over 47k Members
Globally trust DMI to progress their career.
of our members have said that our course has had a positive impact on their career.
of our members have been promoted after completing one of our courses.
of our members are working at senior or management level.
Our members work for some of the biggest companies globally
We get you in the game
Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall.
Each step I took with the Digital Marketing Institute increased my skills and my role grew with them. Digital was a new and expanding area within my organisation and increasing these skills allowed me to lead that expansion.
I enjoyed learning about digital marketing so much, I decided I wanted to know more and at the same time enhance my value in the work place.
We've got you
We think of everything. We even packed for you. We threw in Forums, Knowledge Base and a ready and eager Support Team to make your journey easy.
Expert and engaged, our tutors come from real digital backgrounds. They know this game.
Membership means you join a dynamic DMI network of digital players. Connect to real insight and opportunities.
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
To apply for the DMI Master you must meet the minimum admission requirements:
Minimum second class honours Bachelor's degree in business / commerce / marketing plus a minimum of 1 year digital marketing experience
Minimum second class honours Bachelor's degree in any discipline plus a minimum of 2 years digital marketing experience
Where an applicant does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility.
If English is not your first language, you may be required to show a proficiency in English. An IELTS (Academic) level 6.5 or equivalent is the minimum requirement. (IELTS needs to valid i.e. have been awarded within the 24 months prior to registration with the University of Salford).
Please note these are minimum requirements and are not an automatic entry to the Program. Admission is at the discretion of the Digital Marketing institute & the University of Salford.
Contact our admissions team at firstname.lastname@example.org if you have further queries about our admission requirements.
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Why should I study to become a DMI Master
This expert level certification is aimed at those who are digitally proficient and ready to lead the digital transformation in their organisation. It will help you to:
Differentiate yourself from your digital competition with this advanced certification Become a trusted thought leader within your specified area of digital marketing Enhance your career prospects in digital marketing Improve your core marketing and business skills Grow and nurture your customer base Set yourself apart from your professional competition
DMI Master admission requirements
To apply for the MSc Digital Marketing, you must meet the minimum admission requirements:
Minimum second class honours Bachelors degree in business/commerce/marketing plus a minimum of 1 year digital marketing experience.
Minimum second class honours Bachelors degree in any discipline plus a minimum of 2 years digital marketing experience Where an applicant does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate significant digital marketing work experience of a minimum 4 years and acceptable level of responsibility.
If English is not your first language, you may be required to provide a minimum IELTS level 6.5 cert or equivalent. (IELTS needs to valid i.e. have been awarded within the 24 months prior to registration with the University of Salford).
Please note these are minimum requirements and are not an automatic entry to this Masters program. Admission is at the discretion of the Digital Marketing Institute.
How do I apply for the DMI Master?
All the assessment is completed on an individual basis. The taught stage consists of six assignment submissions.
The first two will be based on an organisation of your choosing where you will conduct research on that organisation’s customers and then develop a digital marketing strategy for that organisation. These are both 5,000 word assignments and the others are approximately 3,000 words or equivalent each and can include tasks like secondary research, creating a blog post etc.
The final assessment stage is the Business Innovation Project, developed in partnership with the University of Salford. This allows you to research and explore your chosen digital area of focus and refine your analytical skills.
How long is the DMI Master?
The duration of our Masters program is flexible and is typically completed in 2 years on a part-time basis. The taught stage is approximately 14 months and the research stage 10 months.
There is an opportunity to take short breaks between different modules and stages, allowing you to complete this advanced digital leadership course at a pace that suits you best.
How much is the DMI Master?
The Masters in Digital Marketing costs to study online.
The fee includes all the course materials, personalised support from an industry expert tutor as well as additional resources in the form of Sandbox accounts, Webinars, Online Tutorials, Podcasts, E-Books and much more.