University Partnership Program
95% of students and graduates from Partner Universities say the addition of a DMI certification enhanced the value of their degree. By partnering with DMI, universities and colleges can offer globally recognized credentials that boost student employability, keep their curriculum industry aligned and up-to-date with ease, and differentiate their programs.
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Boost Student Employability & Engagement with a DMIxAMA Dual Certification
95%
Made Degree Attractive
said the addition of the DMI Skills Certification to my university degree made the degree more attractive to them*
85%
Employment Opportunities
said that DMI Certification added value to their overall degree *
97%
Practical Experience
of students said that it helped them gain practical experience in digital marketing*
* 2024 Value of Certification to Students & Graduates Survey
Strengthen student employability with DMI and AMA Dual Certification
Give your students more than just a degree. With dual certification from two global authorities in marketing, your program delivers real-world credibility, enhanced employability, and a stronger competitive edge.
Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute
Associate Certified Marketer® (APCM®) Digital Marketing from the American Marketing Association. APCM® offer is only available in the US.
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Offer cutting-edge digital skills with industry aligned microcredentials
Employers are actively seeking graduates who are equipped with practical, industry-relevant capabilities that can be applied from day one.
By integrating 23+ microcredentials in areas like AI, Social Media, and Data & Analytics into your university programs, you empower students with the skills that align with real-world expectations and future-proof their careers.
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Short, Practical Microcredentials to Future-Proof Your Programs
DMI makes it easy to deliver a future-ready, industry-aligned marketing program without adding to your workload.
Our accredited, globally recognised curriculum helps you embed real-world skills, boost graduate employability, and enhance your program’s reputation.
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Hear from Students & Graduates of DMI Partner Universities
Learned a lot of things in this course that weren’t covered in other classes.
I gained knowledge from this course that wasn’t addressed in other classes, and I apply these skills at work every day. It provided me with more practical preparation for my job than other marketing courses.I gained knowledge from this course that wasn’t addressed in other classes, and I apply these skills at work e...
University of Saskatchewan
The courses help me apply the concepts in real scenarios.
I’m gaining a lot of new knowledge in digital marketing, with the practical exercises being especially valuable. They allow me to practice and reinforce what I’ve learned, making the concepts easier to understand and apply in a professional setting. I’m gaining a lot of new knowledge in digital marketing, with the practical exercises being especially valuabl...
University Canada West
Adds a credible credential that I can display to future employers.
The course been a valuable refresher and offers a credible achievement I can showcase to prospective employers. The course been a valuable refresher and offers a credible achievement I can showcase to prospective employers...
Vancouver Island University
Enhance your curriculum withDMI Membership Hub
88% of students and graduates from Partner Universities said their access to DMI Membership Resources helped them put their learnings / theory into practice and prepare themselves better for real work environment and scenarios.
By integrating DMI programs into your academic offerings, you provide students with current, employer-aligned skills across high-demand career paths. Developed in collaboration with DMI’s Global Industry Advisory Council, the content is shaped by leading marketers worldwide ensuring it reflects the latest industry trends and equips graduates with future-ready expertise.
Embed Real World Simulations Into Your Marketing Curriculum
Transform digital marketing education through AI-powered simulations that bridge the critical gap between classroom theory and real-world practice with Novela.
65%
of students retained more key concepts after using Novela.
*Novela Survey 2024
Trusted by World's Leading Institutions
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GIAC - Curriculum co-developed with industry leaders
We work with senior executives and leaders from the biggest global brands as part of the Global Industry Advisory Council to shape curriculum, standards, and resources that bridge academia and industry.
As a result, we offer industry-validated curriculum that balances academic rigor with real-world skills, future-ready programs shaped by the newest tech and insights, greater student employability and a competitive advantage in attracting students.
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You will be in Good Company:
Join 100+ universities worldwide that choose DMI to future proof their degree programs
‘The partnership between DMI & American Marketing Association was definitely a selling point because of their reputation and credibility…as we wanted our students to leave not only with the degree but multiple certifications that are valuable in the job market’
Alisha Berckrow, Programme LeaderMSc Digital Marketing, Northwood University
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Why partner with DMI?
DMI x AMA Dual Certification
Students receive an industry recognized dual certification upon program completion, in addition to their degree - no additional assessment required!
Industry Validation and our Academic Advisory Council
Our credential is reviewed and validated by the world's most influential brands through our Industry Advisory Council
Support Services
We provide world-class marketing, sales and operations support to offer guidance and advice as to the best way to market and sell our programs.
Cutting-Edge Curriculum
Our curriculum is designed and delivered by subject matter experts across a range of digital disciplines from across the globe.
Flexible Learning Options
Our learning options ensure you can provide our courses in a way that suits you and your students e.g. classroom, online, or blended.
Flexible Partnership Opportunities
Your students can achieve their Professional Digital Marketing credential by integrating it alongside your existing degree program at an Associate or Professional level, or add to your existing Continuing Education portfolio.
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Hear From Our Partners
Dave Keighron
Professor
Alisha Beckrow
Associate Professor & Marketing Department Chair
Stephen Marshall
Professor
Boost the value and relevance
of your higher education program
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FAQs
What are the challenges facing higher education today, particularly in the digital era?
Higher education programs are undergoing significant evolution, especially with the rise of online learning and the importance employers and students put on micro-credentialing. This constant change brings challenges - one of the biggest being staying relevant in the 21st century.
How can partnering with the Digital Marketing Institute (DMI) address these challenges?
Collaborating with DMI enables universities to provide students with an internationally and industry recognised certification , which has been endorsed by global authorities like the American Marketing Association. University partnerships like this further strengthen the value of academic programs and boost students' attractiveness to employers, keeping educational institutions ahead in the competitive landscape.
Can universities integrate more advanced credentialing options into their programs?
Yes, universities can incorporate DMI's Certified Digital Marketing Professional (CDMP) program into existing courses, providing students with additional credentials recognized globally.
What sets DMI apart from others?
DMI is the global standard in accredited digital marketing certifications, with over 300,000 members worldwide and endorsements from industry leaders like Google, Meta, X, and LinkedIn. Our Global Industry Advisory Council as well as our Global Academic Advisory Council ensures curriculum relevance and practicality in today’s time.
How can universities get their course accredited with a DMI Partnership?
Once you get in touch, our team will reach out to schedule an appointment to conduct a consultation. Our accreditation process starts with mapping your existing or new program’s learning outcomes to the DMI’s Certified Digital Marketing Associate, which is a dual-certification with the AMA, and we would then provide feedback on this basis.
How does DMI support universities that are part of the University Partnership Program?
Upon onboarding, our team will assist you with checklists and conduct calls to ensure a smooth transition. Additionally, we offer our Partners an onboarding course encompassing sales, marketing, and operational materials & resources. A designated Account Manager will offer continued support for future partnership growth.
Can colleges avail of the University Partnership Program?
Yes, our University Partner Network has many public colleges and private colleges based in North America, Europe, the Middle East and Asia PAC. You can find the full list on our Partner Network.