The core mission of the School of Business & Enterprise at UWS is to change lives, transform communities and encourage enterprise through outstanding, distinctive and progressive higher education. The problem for UWS leaders and faculty was that the pace of change due to digitization was making it difficult to keep up with developments and provide up-to-date and relevant learning content to students.
“Digital marketing is a fast-paced sector. Things are changing at a phenomenal pace, and it's a great challenge for academics to put together material. Academic procedures have a life cycle of five years, so understandably when things change within three months, it's really hard to find material on time,” according to Theofilos Tzanidis, Postgraduate Marketing Program Leader.