Non-Marketing Professionals are people who want to have a career in digital marketing lacking a holistic digital marketing course that covers everything from digital strategy and social media marketing to website management and paid media (PPC). And the most challenging thing is, while there are various courses online; they need a course that shows them what to learn step-by-step and in an order that helps them to understand digital marketing end-to-end. These professionals are also looking for:
Being able to practice digital tools and platforms while learning.
Gaining an internationally recognised digital marketing certification to easily make that career switch.
A self-paced learning experience since they are very busy, mostly working in big cities.
Marketing Professionals and traditional marketers want to adapt to the new digital world and are in need of benchmarking their knowledge and understanding where they’re lacking behind. They want to stay relevant in the digital world, master digital tools and learn how to manage their marketing teams/agencies. They are also looking for a self-paced learning experience since they are very busy, mostly working in big cities.
For graduates and those at the start of their career, they want to explore opportunities in Turkey and abroad. Therefore, they want to gain a globally acknowledged certificate. Newly graduates are also digitally savvy, so they are looking for an online and self-paced learning experience.