In 2014, ICE Malta’s founders earmarked the Digital Marketing Institute as an ideal partner to help them fulfil their vision for their first non-vendor programme. After extensive discussions, the organisation decided to roll out the Professional Diploma in Digital Marketing (aka DMI Pro), which was at the time the only certification built by industry giants, to enable students to strengthen their skill sets and progress in their digital marketing careers.
For years, ICE Malta had ambitions to run a national project to upskill Maltese professionals in digital marketing, and even though such skills were originally considered ineligible for government funding, the institute eventually succeeded in convincing the main stakeholders of the value of hands-on digital training.
When the COVID-19 pandemic hit, the DMI Pro offered by ICE Malta was selected as one of the courses sponsored as part of a national upskilling effort, demonstrating the programme’s significance to ever-changing job-market needs. This resulted in a surge in popularity for the course as people reconsidered their job prospects during a precarious time for employment and the digital marketing skills provided by the programme helped many embark on new career paths.
A leader in the digital sphere, the DMI Pro is a constantly evolving syllabus that focuses on current trends and best practices to provide a curriculum ideal for anyone involved in the planning, implementation or measurement of digital strategies or anyone looking to pursue a career in this area. Moreover, the DMI Pro, which is now the biggest digital marketing certification globally, was also deemed particularly suitable to provide a universal digital skill set that benefits the individual looking for transferable skills.
Ultimately, what the local industry in Malta was lacking was a comprehensive coverage of digital marketing skills that did not stop at social media practices, and the DMI Pro not only fulfilled this criteria but also ensured a focused course delivery timeframe that would appeal to prospective learners.
Since successfully launching the programme, ICE Malta has gone on to certify hundreds of students in this one project. Capitalising on its strong student numbers and testimonials, as well as its world-class student experience, ICE Malta is still attracting new learners with its alumni’s inspiring stories and its instructors’ industry expertise. Following their success with DMI Pro, ICE Malta later added the Digital Marketing Expert (Postgraduate) programme to its portfolio to cater for individuals seeking further expertise in the area.
Following nine years of partnership, ICE Malta has become one of our most successful training partners, in spite of the fact that Malta is one of the smallest islands in the world. Being the top institute to target the local market gap with digital marketing certification, the 3-time awarded Platinum Partner has helped the Digital Marketing Institute certify a steadily growing number of students from the Maltese Islands.
Hear from some of ICE Malta students who have been empowered by Digital Marketing.