Higher Colleges of Technology

Higher Colleges of Technology (HCT), the largest applied higher education institution in the UAE, is recognized for its commitment to career-focused, applied education. As part of its strategic transformation, HCT sought to modernize its marketing curriculum by integrating industry-validated digital competencies that would bridge the gap between classroom learning and real-world demands.

According to global reports, digital skills are now essential in over 90% of marketing roles, yet many graduates enter the workforce without proficiency in critical areas like SEO, analytics, content marketing, and social media strategy.

HCT identified this skills gap and recognized the need to integrate internationally accredited digital marketing training into their curriculum to prepare students for the demands of the modern job market.

Sometimes, the best partnerships happen organically. At Higher Colleges of Technology (HCT), the journey toward integrating DMI’s digital marketing curriculum began when one of its faculty members took a DMI certification course.

What started as a personal upskilling initiative quickly turned into a transformative moment for HCT’s marketing program. As the faculty member began refining their courses using insights from DMI, it became clear just how powerful industry-led, up-to-date content could be.

‘‘When we looked at our Digital Marketing courses, we realised we need an accreditation with specific focus on digital marketing competencies.’’

This discovery led to a broader discussion:

1) Why limit these benefits to just one faculty member when an entire program could evolve?
2) How could we ensure students graduate with industry-ready certifications?
3) What if we could reduce faculty workload by leveraging expertly curated content and resources?

These questions set the stage for a bigger vision, and soon, HCT saw the potential of a full-fledged partnership with DMI—one that would empower both students and educators alike.

With a strong commitment to hands-on education and employability, HCT sought a partner that could provide cutting-edge, industry-validated content. DMI’s globally recognized curriculum aligns seamlessly with HCT’s vision, bridging the gap between academic learning and professional success. Key unique values include:

• Industry-Validated Curriculum – A globally recognised certification with curriculum developed by industry leaders, giving graduates a competitive edge.

• Hands-on Learning & Practical Applications – Supports HCT’s shift from lecture-based teaching to interactive, real-world learning.

• Exclusive DMI Membership Resources – Faculty and students gain access to toolkits, case studies, presentations, and video lessons, enhancing both teaching and learning.