Hartpury University

Hartpury University, one of the UK’s leading specialist institutions in sport, agriculture, animal science, equine, and veterinary nursing, is renowned for its hands-on, career-focused approach. In its flagship digital marketing module, the university set out to achieve something ambitious: create a seamless bridge between academic learning and industry standards, ensuring students graduate with both degree credits and an internationally recognized professional qualification all through a single point of assessment.

“Our programme is a very applied programme where we try to synthesise academic with industry, and the DMI was the perfect bridge between that.” — Dr Alex Kay Programme Lead, Hartpury University

When Hartpury partnered with DMI nearly four years ago, the motivation was simple: keep teaching aligned with what’s actually happening in the market. From data analytics to the latest AI tools, DMI’s constant content updates ensure lectures don’t just talk about trends; they teach students how to use them.

DMI’s curriculum and resources:

• Mapped seamlessly to Hartpury’s assessments, enabling dual accreditation.

• Provided quality assurance that reassured both students and industry partners.

Offering faculty development, allowing academics and even the university’s own marketing team to gain DMI Pro qualifications.

“It’s nice to have the seal of approval from DMI—knowing we’re teaching exactly what industry wants.”

Hartpury’s use of DMI goes beyond student learning. Faculty members, including the Programme Lead, have completed the DMI Pro qualification, alongside members of the marketing team embedding industry best practices across the university.

“From a teaching perspective, it’s been brilliant. From a practical perspective, it’s helped our own marketing team implement what they’ve learned on a day-to-day basis”