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A global Software & Technology firm saw participants increase their competencies by 52%!

A global firm was working on a digital transformation project focused on decreasing their reliance on digital agencies and bringing the skillsets they require into the organisation through their people and teams. In turn reducing agency time, reliance and ultimately cost.

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Overview

A global firm in the Software & Technology industry company with over 100,000+ employees

Needs analysis using the Digitial Diagnostic
52% average skill increase
132% skill increase in Digital Strategy and Planning


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The Challenge

A global firm, who are leaders in the Software & Technology industry, were working on a digital transformation project focused on decreasing their reliance on digital agencies and bringing the skillsets they require into the organisation through their people and teams. In turn reducing agency time, reliance and ultimately cost.

Certification & long term gain to the employee was also a key focus in order to reward their teams but also to ‘future-proof’ their skillsets.

The Solution

In total, 200 staff across multiple marketing teams and departments were selected for training. DMI analyzed existing digital marketing knowledge and skillsets of the group using the Digital Diagnostic. The diagnostic asked staff members 54 questions across a number of key digital pillars, these scores were then collated and benchmarked against the key competencies, whilst also compared to the average skillsets from the Software & Technology industry.

The analysis was provided with insights cut by team, location, role & department, whilst individual breakdowns were also available.

The Diagnostic gave this organization a score of 48%. This well below the DMI Competency Benchmark of 60% and the average comparable industry data score of 56%.

This organization, in conjunction with DMI, used this data to understand where skill set gaps were for each individual, and what DMI training would best help close these. It was clear that their team members had a very basic understanding of Digital Principles, but lacked a more advanced and practical level of skill which was required in order to achieve their goals.

This process also identified existing digital champions who were then used as advocates, to lead, influence and encourage the wider training group.

Based on the analysis of their organization, the client selected the ‘DMI Pro’ certification from the DMI portfolio in order to address the skills gaps.

The Result

Upon competition of the DMI PRO program, participants undertook a high stakes certification test. The results achieved in the certification test were then measured against the initial Digital Skills Analysis across each core digital marketing competency.

On average, participants increased their knowledge and practical competencies by 52% over the course of the program.

The greatest gains were delivered in the area of Digital Strategy and Planning which saw a 132% increase.

To maintain the long-term benefits of the upskilling program, the client organisation continued the initial 6-month program by providing participants with on-going access to continuous professional development (CPD) through DMI Membership where they continue to see growth in their key competencies.

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