THE GLOBAL AUTHORITY ON DIGITAL MARKETING CAPABILITY

Michael Goeden

CEO

Michael has over 20 years' international experience in the education and training sector, most recently with the City & Guilds Group. Throughout his career, Michael has held roles including trainer, lecturer, operations manager, quality manager, e-learning development, business development and strategy.

Tadhg O’Connell

Director of Product and Operations

Tadhg has over 25 years’ experience creating, designing, and consulting on digital learning products, professional certifications, professional and higher ed curriculum design, and in leading product teams. Tadhg is passionate about building educational products with proven learning principles at their core, enabling learners to build durable skills. He has deep experience in formal, informal, and blended learning, spanning many knowledge domains.

Aoife Kirwan

Chief Financial Officer

Aoife is the CFO at Digital Marketing Institute, having progressed from the Finance Manager position she held since joining in 2018. She is an ACCA-qualified accountant and a Chartered Tax Advisor with the Irish Tax Institute. Aoife also brings international experience within the education space in Australia and the production and insurance industries in Ireland.

Órla Stack

Human Resources Director

Órla has over 17 years' experience working in Human Resource Management, Training and Development. Prior to joining Digital Marketing Institute in 2017, Órla spent 14 years working within the Hospitality industry, her previous role was as Group HR & Training Manager for one of the fastest growing Hostel brands in the world.

Pamela Egan

Global Sales Director

Pamela joined DMI in August 2015 with the responsibility of developing and growing our direct online and corporate business. Pamela currently leads our Direct Sales Teams based in Ireland, USA and Australia servicing a Global customer base. Previously Pamela worked in Dell Computer Corporate where she held various sales leadership roles over her 17 year tenure with particular focus on new sales team set up and development.

Adam Hetherington

Chief Technical Officer

With over 15 years of experience, Adam has a proven track record in delivering projects that generate measurable business value. Having joined DMI in 2021 as a Senior Full Stack Engineer, he quickly became a key player in shaping the company’s technical strategy. He is now focused on driving innovation and supporting the company's continued growth through cutting-edge technology solutions.

David Mooney

Global Partner Sales Director

David has over 25 years' experience working with Partners. most recently with Xerox. David and his team are responsible for growing the DMI Global Partner Network through acquisition of new Partners and expansion of current Partners.

Mischa McInerney

Director of Marketing

Mischa has over 20 years' experience developing digital strategies to build brands through digital channels and deliver scalable growth through marketing automation. Commercially focused, she has worked in Asia, Australia and Europe delivering growth and innovation across a broad range of industries including utilities, financial services and real estate.