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The World's Most Recognised
Digital Marketing Course
Learn Online
[price:PRO-std]
Enrollment Deadline May 21st
Stay relevant and advance your career with the world's #1 Digital Marketing Diploma* developed by top industry experts worldwide. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to confidently drive immediate business and career impact. Become a certified professional showcasing industry-aligned expertise. Gain all the power of DMI partnered with the American Marketing Association.
Become an AI-powered digital marketer with New AI Skills.
Why DMI?
- ✓ Globally recognised certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
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“Globally recognized in the marketing industry as a comprehensive, hands-on program with well-known alumni success.”
Program learning outcomes and content
What will I learn?
You’ll gain the knowledge, practical experience, and insights to excel and speak with confidence in the digital marketing industry. In short, you’ll become a versatile digital marketer, equipped to design, implement, measure, and optimize digital marketing strategies from the ground up.
10 Modules
Approx 28 Hours Learning Content
AI-Powered Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
AI-Powered Digital Marketing
Module Info & Overview
Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing business. Learn to craft 360-degree campaigns that deeply connect with your audience.
- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- Industry and Customer Research with AI (NEW!)
- The Marketing Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing
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New Content Added
What is New & Updated?
The latest version of the course includes new lessons and practical resources that will enable you:
Updated:
• Professional Membership resources on AI Overviews, Automation, UX, Google Tag Manager, and more
• ChatGPT for Digital Marketing lesson bringing together all ChatGPT topics into a single lesson.
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New:
- Leveraging AI for competitors, industry and customer research
- AI and Social Media: AI tools and plugins and best practices for using AI in social media
- AI, Paid Search, and Crafting Demand: AI with Google Ads, Smart Bidding and Performance Max Ads
- Using AI with Data for Decision-Making: Data Collection, Analysis, Data-Driven Decision-Making and Customer Journey Mapping
- AI for Strategic Planning topic
Eligibility criteria may apply. See T&Cs for details.
Dual Certification in the United States
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
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Pricing
Boost your credibility and advance your knowledge, role and career.
Pay in Full
Installments
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
DMI SPECIALIST
Digital Strategy & Leadership
DMI MASTER
MSc In Digital Marketing
View our advance course offerings to find the right path for your success.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
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What's Included
An unparalleled digital marketing learning experience built around you
Our courses bring leading thought and practice through:
Cutting edge
Learning Content
Globally recognised
certification
Live Webinars & Q&A
Sessions
Vibrant connected
community
Practice
Exams
Unrivalled
Support
Bonus Content
When you purchase any of our courses, you gain FREE instant access to our Premium Membership (worth €150), featuring the world's most extensive portal of on-demand Digital Marketing content. Our templates, toolkits, micro-lessons and AI tools are designed so you can easily implement your learnings, to help you drive growth and make an instant impact on your business (and your career).
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
More details can be found here
World Class Certification
The global standard in digital marketing training
Join over 300,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase.
THE DMI STUDENT SUPPORT TEAM
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. This is 360 degree support. The team is right there when you need them.
FREQUENTLY ASKED QUESTIONS
How long is the digital marketing diploma course?
This course consists of approximately 31-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the digital marketing diploma assessed?
The Assessment is one two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognised?
This diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
Understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing.
Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job.
Where does the diploma fit in the grading system?
Professional Diploma in Digital Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the digital marketing diploma course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.
How will I learn whilst doing digital marketing diploma course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
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