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Become a Certified Digital Marketing Professional
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[price:PRO-std]
Enrollment Deadline Oct 23rd
Two Great Marketing Leaders. One Powerful Course. Get the two top Digital Marketing Courses in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Continuously updated content means you'll get cutting-edge digital marketing and soft skills, always. Learn the key social media specialisms including social campaign management, audience engagement, and content marketing. Plus, you’ll learn how to use Facebook Ads, Instagram Ads and more to grow your business.
FREE AI Short Course Included.
Why DMI?
✓ Globally recognised certification
✓ Join 300k+ members worldwide
✓ Payment Plans Available
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This Course is Selling Fast!
How can a DMI Certification fast-track your career?
€11k
Salary Increase
Graduates got an average €11k salary increase after completing a DMI course.*
86%
More Employable
of employers say that candidates with a DMI certification on their CV have an increased chance of getting hired.*
79%
Promoted
of graduates got a promotion within six months after completing a DMI course.*
*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey
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Program learning outcomes and content
What will I learn?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing
Professional Skills for Digital Marketers
Website Optimisation and eCommerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
Digital Marketing in the Era of AI
Module Info & Overview
Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.
- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- The Traditional Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing
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Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.
Templates & Toolkits
- Digital Marketing Plan template
- Funnel Conversion Reporting Toolkit
- Social Competitor Analysis Tracker
- Social Media Calendar Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
- Email Campaign Calendar 2024
- Digital Media Tracker and Planner
- Digital Marketing Strategy Research Template
AI Tools
- AI tools for Content Marketing
- AI tools for SEO
- AI tools for image generation
- ChatGPT prompt guide for Digital Marketers
Download a brochure to learn more about this course and the benefits of DMI Membership.
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Pricing
Boost your credibility and advance your knowledge, role and career
Pay in Full
Installments
30% OFF
Join 300k DMI members from companies like these.
300,000+ members trust DMI to power up their careers
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
DMI SPECIALIST
Digital Strategy & Leadership
DMI MASTER
MSc In Digital Marketing
View our advance course offerings to find the right path for your success.
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
Who's this for?
This Digital Marketing Program is aimed at:
- Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
- Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts, Data Analysts, and Product Marketers
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
- Those with responsibility for developing or implementing an online marketing strategy for an organization
- Anyone looking to pursue a career in digital marketing
LATEST UPDATE
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills (including AI) with DMI PRO. We offer the most current and relevant industry thinking out there by constantly updating our courses to meet industry changes and reflect new developments. Delivered by skilled experts working in the field, we ensure you always get the most up-to-date and relevant learning.
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What’s the latest?
- New topics focused on AI in digital marketing across the program
- Improved UX and supporting content library
- New GA4-focused analytics module
- PPC and Digital advertising combined
- All the latest digital platforms covered included Tik-Tok
- New Professional Skills module
- Updated Social Media Marketing module covering all key social media platforms
- New eCommerce lesson in updated Web Optimization mode
- New Email Marketing module with new marketing automation content
- New practical exercises, reflections and up-to-date ‘Extend Your Learning’ content
- Plus much, much more
FREQUENTLY ASKED QUESTIONS
How long is the digital marketing diploma course?
This course consists of approximately 31-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the digital marketing diploma assessed?
The Assessment is one two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats). The exam is administered by our testing partner, Pearson Vue, via its global network of test centres.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Does the digital marketing diploma have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my digital marketing qualification be recognised?
This diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
Understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing.
Learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic. Using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job.
Where does the diploma fit in the grading system?
Professional Diploma in Digital Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the digital marketing diploma course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2023, your enrol date would be January 1st 2024 or February 1st if you wish.
Certification Courses and Resources
by the Industry, for the Industry
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