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Professional Certificate in Digital Marketing

+ PCM from American Marketing Association


Learn Online


[price:PRO_AMA-std] [price:PRO_AMA-std/30]


Enrollment Deadline July 17th

Two Great Marketing Leaders, One Powerful Course. Get two top Digital Marketing Certifications in the USA, Canada and Mexico and gain all the power of DMI partnered with the American Marketing Association. Delivered 100% online with continuously updated content means you always get cutting-edge digital marketing and soft skills. Learn GA4, Social Media Marketing, PPC, how to use AI, and much more. Two certifications for the price of one.

Limited Time Offer: 20% Off AI in Digital Marketing Course with DMI Pro AMA.

Why DMI?

  • Two Globally recognized certification
  • Join 300k+ members worldwide
  • Payment Plans Available

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14 days guarantee

Program learning outcomes and content

What will I learn?

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Digital Marketing in the Era of AI

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Content Marketing

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Social Media Marketing

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Search Engine Optimisation (SEO)

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Paid Search (PPC) and Display Advertising

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Email Marketing

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Professional Skills for Digital Marketers

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Website Optimisation and eCommerce

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Analytics with Google Analytics 4 (GA4)

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Digital Marketing Strategy

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Digital Marketing in the Era of AI

Module Info & Overview

Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.

  • What is Digital Marketing?
  • Inbound and Outbound Marketing
  • Digital Marketing Channels
  • What is AI in Digital Marketing?
  • Staying Relevant in Digital Marketing
  • Audience Listening Tools
  • Competitive Research
  • The Traditional Funnel and the Buyer’s Journey
  • The Evolution of the Buyer’s Journey
  • Integrating Offline and Digital Marketing

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Frequently Purchased Together

AI Bundle - Limited Time Offer

Save €141 with the AI bundle offer DMI Pro + AI Course: €1790 - €1649.

AI in Digital Marketing course combines practical sessions with real-world examples, focusing on how AI can revolutionize digital marketing strategies. Participants will gain hands-on experience with AI technologies, learn to analyze data-driven insights, and understand how to ethically apply AI in digital marketing campaigns.

  • Understanding AI in Digital Marketing

  • Hands-On Experience with AI Tools

  • Data-Driven Decision Making

  • Personalization and Targeting Techniques

  • AI in Social Media and SEO

  • Measuring AI Effectiveness


of employers say that they are more likely to hire candidates with an AI Certification on their CV.


of marketers already implementing AI-driven initiatives in their marketing strategies.

Source: DMI Member Survey 2024

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Boost your credibility and advance your knowledge, role and career

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14 days guarantee

Join 300k DMI members from companies like these.

300,000+ members trust DMI to power up their careers


McKenzie Mullany

Marketing Director

Helped Drive Results

My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...


Gavin O’Leary

Social Media Specialist

Internationally Recognized

After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...


Kara Skehan

That Was Invaluable

There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...


Charlie Cantwell

Marketing Communications Manager

Useful Real-world Examples

The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...


Davin Kelly

Marketing Operations Specialist

Obvious Choice For Me

The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...

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Advanced Course

Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?

Digital Strategy & Leadership


Digital Strategy & Leadership

Digital Strategy & Leadersip


Digital Marketing

Digital Strategy & Leadersip

Postgraduate Diploma

Digital Marketing

MSc In Digital Marketing


MSc In Digital Marketing

View our advance course offerings to find the right path for your success.

What's Included

2 Certifications for the Price of 1

Our courses bring leading thought and practice through:

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Cutting edge
Learning Content

Globally Recognized Certification Icon

Globally recognised

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Live Webinars & Q&A

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Vibrant connected

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Bonus Content

When you purchase any of our courses, you gain FREE instant access to our Premium Membership (worth €150), featuring the world's most extensive portal of on-demand Digital Marketing content. Our templates, toolkits, micro-lessons and AI tools are designed so you can easily implement your learnings, to help you drive growth and make an instant impact on your business (and your career). 

Templates & Toolkits

  • Digital Marketing Plan template
  • Funnel Conversion Reporting Toolkit
  • Social Competitor Analysis Tracker
  • Social Media Calendar Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Digital Marketing Strategy Research Template

AI Tools

  • AI tools for Content Marketing
  • AI tools for SEO
  • AI tools for image generation
  • ChatGPT prompt guide for Digital Marketers

More details can be found here

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Eligibility criteria may apply. See T&Cs for details.

Dual Certification in the United States

All the power of DMI partnered with the American Marketing Association

Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.

On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.

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Get the skills to stay relevant in an ever changing digital world.

Get all the key and latest digital marketing skills (including AI) with  DMI PRO. We offer the most current and relevant industry thinking out there by constantly updating our courses to meet industry changes and reflect new developments. Delivered by skilled experts working in the field, we ensure you always get the most up-to-date and relevant learning.

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What’s the latest?

  • New topics focused on AI in digital marketing across the program
  • Improved UX and supporting content library
  • New GA4-focused analytics module
  • PPC and Digital advertising combined
  • All the latest digital platforms covered included Tik-Tok
  • Updated Social Media Marketing module covering all key social media platforms
  • New eCommerce lesson in updated Web Optimization mode
  • New Email Marketing module with new marketing automation content
  • New practical exercises, reflections and up-to-date ‘Extend Your Learning’ content
  • Plus much, much more

Who's this for?

This Digital Marketing Program is aimed at:

  • Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
  • Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
  • Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
  • Copywriters and Content Creators
  • Media Planners and Media Buyers
  • Market Research Analysts, Data Analysts, and Product Marketers
  • Marketing managers and marketing directors
  • Consultants and IT managers
  • Entrepreneurs and small business owners
  • Those with responsibility for developing or implementing an online marketing strategy for an organization
  • Anyone looking to pursue a career in digital marketing

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World Class Certification

The global standard in digital marketing training

With over 300,000 members around the world you'll be in good company. Our members work for the world’s top companies and upon completing a DMI course, 81% of our members have been promoted.

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Free DMI Membership


Globally Recognised Digital Marketing Certification

Over 300,000+ Members
Globally Trust DMI to progress their career


of DMI graduates say the course helped them get a promotion.


say certification was a reason for their salary increase


got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

Logos members work for


With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.

Instructors with Industry Experience

Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.

Support Team

Whatever it is, we’ve got it covered. The team is right there when you need them.

We pride ourselves on providing full, compassionate and comprehensive support to all of our students.


How is the dual certificate assessed?

The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.

Does the course have payment plans?

DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable installments.

Where will my qualification be recognized?

Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.

On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Professional Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.

What will my learning outcomes be?

By earning this digital marketing diploma, you will:

- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.

- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.

-Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.

Where does the certificate fit in the grading system?

On completion of this course you will become dual certified as a DMI certified Digital Marketing Professional and a PCM - Professional Certified Marketer from American Marketing Association.

When can I enroll in the dual certificate course?

Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2022, your enrol date would be January 1st 2023 or February 1st if you wish.

How will I learn whilst doing dual certificate course?

Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

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