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Professional Certificate in Digital Marketing
+ PCM from American Marketing Association
Learn Online
[price:PRO_AMA-std]
Enrollment Deadline March 1st
Stay relevant and advance your career with the world's #1 Digital Marketing Diploma* developed by top industry experts worldwide. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to confidently drive immediate business and career impact. Become a certified professional showcasing industry-aligned expertise. Gain all the power of DMI partnered with the American Marketing Association.
Why DMI?
- ✓ Two Globally recognized certification
- ✓ Join 300k+ members worldwide
- ✓ Payment Plans Available
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How can a DMI Certification fast-track your career?
$12k
Get Rewarded
Graduates who said they got a salary increase (74%), got $12k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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“Globally recognized in the marketing industry as a comprehensive, hands-on program with well-known alumni success.”
Program learning outcomes and content
What will I learn?
You’ll gain the knowledge, practical experience, and insights to excel and speak with confidence in the digital marketing industry. In short, you’ll become a versatile digital marketer, equipped to design, implement, measure, and optimize digital marketing strategies from the ground up.
10 Modules
Approx 28 Hours Learning Content
AI-Powered Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing and Automation
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy
AI-Powered Digital Marketing
Module Info & Overview
Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing business. Learn to craft 360-degree campaigns that deeply connect with your audience.
- What is Digital Marketing?
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- Industry and Customer Research with AI (NEW!)
- The Marketing Funnel and the Buyer’s Journey
- The Evolution of the Buyer’s Journey
- Integrating Offline and Digital Marketing
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New Content Added
What is New & Updated?
The latest version of the course includes new lessons and practical resources that will enable you:
Updated:
• Professional Membership resources on AI Overviews, Automation, UX, Google Tag Manager, and more
• ChatGPT for Digital Marketing lesson bringing together all ChatGPT topics into a single lesson.
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New:
- Leveraging AI for competitors, industry and customer research
- AI and Social Media: AI tools and plugins and best practices for using AI in social media
- AI, Paid Search, and Crafting Demand: AI with Google Ads, Smart Bidding and Performance Max Ads
- Using AI with Data for Decision-Making: Data Collection, Analysis, Data-Driven Decision-Making and Customer Journey Mapping
- AI for Strategic Planning topic
Pricing
2 CERTIFICATIONS FOR THE PRICE OF 1
Boost your credibility and advance your knowledge, role and career
Pay in Full
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Installments
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Join 300k DMI members from companies like these.
300,000+ industry professionals trust DMI to power up their careers
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Elizabeth Schroeder
Executive Director
DMI Was Transformative
If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing how much I learned especially considering that the courses were self-paced.If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing ho...
Amalia Ritter
Helped My Career Path
The skills that I learned from this program have already helped me in my career path as I have been able to practically apply them at the time of learning them directly to my job.The skills that I learned from this program have already helped me in my career path as I have been ...
Anna Moldovan
Industry Manager
Great Learning Experience
After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and I'm putting my digital skillset to good use.After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and...
Serena Piasti
Brand & Marketing Manager
Very Flexible Approach
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Ayo Akpewe
Digital Marketing Lecturer
Insightful (THANK YOU)
After researching the best places to study Digital Marketing, I chose DMI because the institute had the best reviews and was the most popular with Digital Marketing professionals.After researching the best places to study Digital Marketing, I chose DMI because the institute had ...
Sean Burford
Tech Sales
Fantastic
Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed with the times and learn new skills that would make me stand out amongst the crowd.Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed w...
Sinead Holmes
Digital Design
Fundamental!
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Vivek Sagar
Assistant Marketing Manager
Enriching!
I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement & analyze a marketing strategy integrating digital and traditional marketing channels. I can analyze website traffic and manage it much more efficiently.I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement...
David Lacy
Empowering
I came across the Digital Marketing Institute website while doing some research and found that the diploma advertised was the right fit for my work-life balance commitments. Having the ability to study at my own pace was a big advantage.I came across the Digital Marketing Institute website while doing some research and found that the d...
Irina F
Great communication
Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help and answer any questions, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school. Had a great experience with the communication team at DMI - from day 1 they were super accessible an...
Aleksandra Nenadovic
Corporate Communications Manager
Taught By Amazing People
To all future students of the Digital Marketing Institute – do not think twice, definitely attend! The Digital Marketing Institute's courses are taught by amazing people, very professional and experienced mentors and trainers, amazing crowd to know and be around. To all future students of the Digital Marketing Institute – do not think twice, definitely attend! T...
Bianca G
DMI have the tools
DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doin...
Jonathan Owen
Copywriter
Illuminating
I looked around and DMI looked like the best option. A good set of lecturers with excellent experience in the industry, well-presented learning, plus the Continuous Professional Development element.I looked around and DMI looked like the best option. A good set of lecturers with excellent experien...
Anthony G
Great institution for learning
This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!This is a great institution for learning and brushing up on digital marketing - I highly recommend D...
Dave G
Excellent!
Excellent course materials that take one's career to the next levelExcellent course materials that take one's career to the next level...
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Download Brochure
Who's this for?
This Digital Marketing Program is aimed at:
- Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
- Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Copywriters and Content Creators
- Media Planners and Media Buyers
- Market Research Analysts, Data Analysts, and Product Marketers
- Marketing managers and marketing directors
- Consultants and IT managers
- Entrepreneurs and small business owners
- Those with responsibility for developing or implementing an online marketing strategy for an organization
- Anyone looking to pursue a career in digital marketing
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
View our advance course offerings to find the right path for your success.
Eligibility criteria may apply. See T&Cs for details.
Dual Certification in the United States
All the power of DMI partnered with the American Marketing Association
Whether you're a beginner, business owner or marketing professional looking to boost your skills, this digital marketing course is for you. Delivered 100% online, you can learn in your own time at a pace that suits you.
On completion of this course, you get two certifications for the price of one! Not only will you receive a DMI certification, but you also receive the Professional Certified Marketer (PCM) awarded by the American Marketing Association (AMA). Both are internationally recognized. Get ahead and stand out in your career with dual certification.
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What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and shere ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
FREQUENTLY ASKED QUESTIONS
How is the dual certificate assessed?
The Assessment is one three hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €60 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable installments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.
On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Professional Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
-Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
Where does the certificate fit in the grading system?
On completion of this course you will become dual certified as a DMI certified Digital Marketing Professional and a PCM - Professional Certified Marketer from American Marketing Association.
When can I enroll in the dual certificate course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2022, your enrol date would be January 1st 2023 or February 1st if you wish.
How will I learn whilst doing dual certificate course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
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