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$2060
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You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Boost your credibility and advance your knowledge, role and career
$2060
$686.67
/ per month
Join 300k DMI members from companies like these.
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
Digital Strategy & Leadership
Digital Marketing
View our advance course offerings to find the right path for your success.
LATEST UPDATE
Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always
What's New?
✓ 8 New soft skills including "The Art of Persuasion"
✓ Improved UX and supporting content library
✓ Interactive Practical Exercises to test your new skills
✓ All the latest digital platforms covered included Tik-Tok
✓ Added platform walkthroughs
✓ Additional B2B Marketing Content Learning
✓ Included in your member subscription is all future upgrades of the course once you’ve passed
✓ Plus much, much more
Who's this certificate for?
Free DMI Membership
In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.
More details on DMI Membership can be found here
Over 300k Members
Globally trust DMI to progress their career.
79%
of DMI graduates say the course helped them get a promotion
65%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
Our members work for some of the biggest companies globally
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Our instructors are dedicated, knowledgeable and best of all, have up to date industry experience within the USA and around the world.
Whatever it is, we’ve got it covered. The team is right there when you need them.
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
How is the dual certificate assessed?
The Assessment is one two hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable installments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.
On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Professional Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
-Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
Where does the certificate fit in the grading system?
On completion of this course you will become dual certified as a DMI certified Digital Marketing Professional and a PCM - Professional Certified Marketer from American Marketing Association.
When can I enroll in the dual certificate course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2022, your enrol date would be January 1st 2023 or February 1st if you wish.
How will I learn whilst doing dual certificate course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.