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Professional Certification in Digital Marketing + PCM from American Marketing Association
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$2060 
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Program learning outcomes and content What will I learn?
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
Introduction to Digital MarketingContent MarketingSocial Media MarketingSearch Engine Optimization (SEO)Paid Search (PPC) using Google AdsDisplay and Video AdvertisingEmail MarketingWebsite OptimizationAnalytics with Google AnalyticsDigital Marketing Strategy
Introduction to Digital Marketing
Module Info & Overview
What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
Principles of Digital Marketing Digital Research Developing Objectives Cultural Research Connecting with the Customer
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Content Marketing
Module Info & Overview
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Content Marketing Concepts and Strategy Developing a Content Marketing Plan Publishing and Distributing Content Using Content Research to Find Opportunities Creating and Curating Content Metrics and Performance
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Social Media Marketing
Module Info & Overview
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Key Social Platforms for Digital Marketing Growing and Engaging an Audience Developing Data-Driven Audience and Campaign Insights Setting up a Social Media Experience for a Business Creating and Optimizing Social Media Campaigns
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Search Engine Optimization (SEO)
Module Info & Overview
Search Engine Optimization is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimize rankings and then convert visitors to customers.
SEO Fundamentals Keywords and SEO Content Plan Measuring SEO Performance Aligning SEO and Business Objectives Optimize Organic Search Ranking
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Paid Search (PPC) using Google Ads
Module Info & Overview
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.
Fundamentals of Paid Search Search Campaign Management Paid Search Campaign Measurement Paid Search Campaign Creation with Google Ads
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Display and Video Advertising
Module Info & Overview
Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Fundamentals of Display and Video Advertising Google Display Network and Video Ad Formats Creating and Managing a YouTube Channel Creating Display and Video Campaigns Targeting Display and Video Campaigns Measurement and Optimization
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Email Marketing
Module Info & Overview
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.
Email Marketing Fundamentals Email Design Testing and Optimizing an Email Campaign Tools and Strategy Creating an Effective Email Campaign Marketing Automation
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Website Optimization
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.
Web Design and Website Optimization Design Principles and Website Copy Publishing a Basic Website User-Centered Design and Website Optimization Website Metrics and Developing Insight
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Analytics with Google Analytics
Module Info & Overview
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Web Analytics Fundamentals Creating and Configuring a Google Analytics Account Monitoring Campaigns with Google Analytics Reports Setting Goals with Google Analytics Analyzing and Recording Google Analytics Data
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Digital Marketing Strategy
Module Info & Overview
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
Digital Strategy Fundamentals Setting Strategy Objectives and KPIs Digital Strategy Research Developing a Creative Strategy Executing a Digital Marketing Strategy Communicating a Digital Marketing Strategy
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Pricing
2 Certifications for the Price of 1
Boost Your Career. Boost Your Salary. With a DMI Certification
Boost your credibility and advance your knowledge, role and career
Pay In Full Instant Access
$2060
Installments Instant Access
$686.67
/ per month
Join 300k DMI members from companies like these.
Advanced Courses
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
DMI Specialist
Digital Strategy & Leadership
Most Popular
DMI Expert
Digital Marketing
View our advance course offerings to find the right path for your success.
LATEST UPDATE
Get the skills to stay relevant in an ever changing digital world.
Get all the key and latest digital marketing skills with DMI PRO. We offer the most current and relevant industry thinking available and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you've got the most up to date and relevant learning, always
What's New?
✓ 8 New soft skills including "The Art of Persuasion"
✓ Improved UX and supporting content library
✓ Interactive Practical Exercises to test your new skills
✓ All the latest digital platforms covered included Tik-Tok
✓ Added platform walkthroughs
✓ Additional B2B Marketing Content Learning
✓ Included in your member subscription is all future upgrades of the course once you’ve passed
✓ Plus much, much more
Who's this certificate for?
This Digital Marketing Program is aimed at:
- Those in traditional marketing careers who are looking to update their skillset.
- Marketers working in Management and Senior Management.
- Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.
- Entrepreneurs and small businesses owners.
- Anyone hoping to implement an up to date digital strategy for their company.
Over 300,000+ members trust DMI to power up their careers
Free DMI Membership
WE GET YOU IN THE GAME AND KEEP YOU THERE
In addition to certification, we give you the tools you need to build and maintain your career. Throughout this program you can meet other members, share insights, and access a wealth of knowledge and resources. This doesn’t stop at graduation. Many of our graduates keep in touch, sharing job and industry information and new developments in this ever-changing field.
More details on DMI Membership can be found here
Globally Recognized Certification
Over 300k Members
Globally trust DMI to progress their career.
79%
of DMI graduates say the course helped them get a promotion
65%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
Our members work for some of the biggest companies globally
Customer Support with DMI
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date industry experience within the USA and around the world.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
We pride ourselves on providing full, compassionate and comprehensive support to all of our students.
Frequently Asked Questions
How is the dual certificate assessed?
The Assessment is one two hour exam. These are administered by our testing partner, Pearson Vue, via its global network of test centers.
The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent payable directly to Pearson Vue when you book your repeat attempt.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable installments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries.
On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Professional Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.
What will my learning outcomes be?
By earning this digital marketing diploma, you will:
- Understand the key concepts of digital, how it has changed customer behaviour and the implications for your role and the wider business.
- Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
-Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads - PPC), content, advertising and email to drive customer engagement.
Where does the certificate fit in the grading system?
On completion of this course you will become dual certified as a DMI certified Digital Marketing Professional and a PCM - Professional Certified Marketer from American Marketing Association.
When can I enroll in the dual certificate course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2022, your enrol date would be January 1st 2023 or February 1st if you wish.
How will I learn whilst doing dual certificate course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.
