Apr 8, 2022

Gucci: From Leather Goods to Digital Fashion Success

Written by Clodagh O’Brien

There are very few logos as recognizable as the double-G of Gucci. As a brand that’s just celebrated its 100-year anniversary, it has high-profile customers and enthusiastic advocates that raise its profile through stylistic user-generated content

But what’s most interesting about Gucci is how it evolved to be a luxury brand leader. From humble Italian beginnings, it focused on innovation and reinvention to become a powerhouse that set a blueprint for the fashion industry.

With a focus on the young generation and a move away from fashion industry traditions (to offer pieces from past seasons and abandon set summer/fall collections), Gucci uses clever digital marketing strategies and has been an early adopter of technologies to draw in new and existing customers.

But how did a family-run fashion house evolve to become a global digital brand? And what can we learn from Gucci’s marketing success?

A quick history of Gucci

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Clodagh O’Brien
Clodagh O’Brien

Clodagh O'Brien is a content creator and strategist. Over the last 12 years, she has created and managed content for many SMEs and global brands. She's passionate about digital marketing and the impact of technology on culture and society. You can find her on Twitter or LinkedIn.  

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