Jul 03, 2023

eBook: The Key Social Media Platforms - A Complete Marketing Guide

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by Sadé Council

Posted on Jul 03, 2023

Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch.

A quality social media strategy enables brands to leverage these relationships as a real-time focus group for new ideas and products, creating an almost instant feedback loop. It also generally yields a higher return on investment (ROI) than most other marketing channels.

This fully updated and comprehensive ebook goes into detail on the main platforms as well as rising stars and key aspects you need to consider in your social media marketing strategy. 

  1. Influencers, UGC, and Social Commerce
  2. Facebook
  3. Instagram
  4. TikTok
  5. Twitter
  6. YouTube
  7. Snapchat
  8. Pinterest
  9. Rising Apps - WeChat, WhatsApp, Twitch, BeReal 
  10. The Future of Social Media
  11. How to Develop your Social Media Strategy

First published 2018, updated 2023

This content is available to Power Members only.

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Sadé Council

Sadé is a digital marketing strategist and brand storyteller with over 10 years' experience helping brands to build relationships with online influencers, grow their social media communities, create engaging content, and improve their overall digital footprint. During the course of her career, she's worked both agency-side and in-house with leading global brands such as American Express, L'Oréal, Diageo and Coca-Cola.