eBook: The Key Social Media Platforms - A Complete Marketing Guide

Social media is booming more than ever as short-form video becomes more widespread, user demographics continue to broaden, new apps continue to appear, even while the established platforms fluctuate in the public and political eye. Not least, the effects of broad adoption of AI-related technologies will make the coming years fascinating to watch.

A quality social media strategy enables brands to leverage these relationships as a real-time focus group for new ideas and products, creating an almost instant feedback loop. It also generally yields a higher return on investment (ROI) than most other marketing channels.

This fully updated and comprehensive ebook goes into detail on the main platforms as well as rising stars and key aspects you need to consider in your social media marketing strategy. 

1. Influencers, UGC, and Social Commerce
2. Facebook
3. Instagram
4. TikTok
5. Twitter
6. YouTube
7. Snapchat
8. Pinterest
9. Rising Apps - WeChat, WhatsApp, Twitch, BeReal 
10. The Future of Social Media
11. How to Develop your Social Media Strategy

First published 2018, updated 2023

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