Jane McDaid is the founder and Head of Creative Innovation at youth marketing agency Thinkhouse and of its research body, The Youth Lab. The agency, based in Dublin and London, was listed by Campaign Magazine as one of the World's Leading Independent Agencies and in 2023 it became B Corp Certified. Thinkhouse has grown to become one of the world's best youth marketing agencies, working for such clients as Unilever, Heineken, William Grant & Sons, and Coca-Cola.
