Dec 5, 2023
Our favorite webinar of the year brought us four experts who looked into their highly-informed crystal ball to bring us into line with what to expect in all areas of digital marketing in 2024.
Nikki Lam (Neil Patel Digital) presents some insightful points on how to prepare and copy with Google's SGE which has brought a new way of complexity to capturing visibility and traffic in search marketing.
Brian Corish (Elemental) delves into what AI really means for us and how to set expectations and plan how to use it to its full potential in 2024.
Alison Battisby (Avocado Social & DMI tutor) looks at the ongoing benefits of LinkedIn and the future of X (Twitter) and Instagram Threads for your social media marketing in 2024.
Cathal Melinn (Digital Basics & DMI tutor) offers a common-sense approach to making the most of AI assistance in Google Ads - to be aware of what you're doing all the time.
Host Will Francis brings it all together in an extended Q&A (which starts at 00:54:50).
You can also view and download the webinar presentation.
CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into your CPD records.