Digital Media Plan Template

by Cathal Melinn

Posted on Nov 23, 2020

Digital Media Plan Template

This practical toolkit allows you to plan digital media campaigns across a variety of paid channels - Google, Facebook, Instagram, YouTube and others. 

By filling in the template according to the requirements of your own media campaigns, it will show your budget allocation and calculate metrics for impressions, clicks/views and click-through rates. 

You can trial and test different budget allocations, which will help to improve your planning and optimize your return on investment. 

The toolkit is ideally suited for those with a background working knowledge of paid digital media channels and metrics, however it can also be used to build up skills in this area. 

Simply download the Microsoft Excel toolkit below to get started. 

(Updated August 2021 to include conversion rate estimates) 

This content is available to Power Members only.


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Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition.  Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.

Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus and Expedia.

He can be reached on LinkedIn here.

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