Nov 23, 2020
This practical toolkit allows you to plan digital media campaigns across a variety of paid channels - Google, Facebook, Instagram, YouTube and others.
By filling in the template according to the requirements of your own media campaigns, it will show your budget allocation and calculate metrics for impressions, clicks/views and click-through rates.
You can trial and test different budget allocations, which will help to improve your planning and optimize your return on investment.
The toolkit is ideally suited for those with a background working knowledge of paid digital media channels and metrics, however it can also be used to build up skills in this area.
Simply download the Microsoft Excel toolkit below to get started.
(Updated August 2021 to include conversion rate estimates)
This content is available to Power Members only.