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Feb 18, 2022

Digital Media Plan Template

Written by Cathal Melinn

When you're planning any kind of digital strategy you really need a media plan. 

This practical toolkit allows you to plan digital media campaigns across a variety of paid channels - Google, Facebook, Instagram, YouTube and others. You can trial and test different budget allocations, which will help to improve your planning and optimize your return on investment. 

The template form allows you to list your budget allocation and calculate metrics for precentage spend, impressions, clicks/views, click-through rates, conversion rates, and cost per conversion. 

The toolkit is ideally suited for those with a background working knowledge of paid digital media channels and metrics, however it can also be used to build up skills in this area. 

Simply download the Microsoft Excel toolkit below and watch the video walkthrough to get started. 

This content is available to Power Members only.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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