Mar 8, 2023

Webinar: How to Maximize and Promote Webinars as Part of your Marketing Plan

Have you already incorporated webinars into your general marketing strategy, or looking for ideas on how to do so? In this webinar, Hannah Scherer of Big Marker talks us through the benefits and unexpected sides to live and recorded events that can nurture your relationship with your customers, partners and more.

  • Why integrate webinars into your marketing mix?
  • Building Your Strategy
  • Planning Your Webinar
  • The Keys to Hosting a Successful Webinar
  • Emerging Webinar Trends
  • Webinar Analytics & Reporting
  • Improving Your Key Metrics

The webinar presentation slides can be viewed and downloaded here. 


  • Thank you, great guidance across the board!
  • Great delivery, one of not many webinars I actually enjoyed
  • The webinar was just so amazing 
  • Great presentation. Really useful and excited to share it with my team. 
  • Thank you DMI and team and presenters.

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Hannah Scherer
Hannah Scherer

Hannah Scherer is a webinar and event technology expert with over 8 years of experience in the webinar space. As the VP of Marketing and Partnerships, she executes all aspects of marketing for BigMarker including webinars, digital media, gated content, programming, and more. Prior to her marketing role, Scherer led business development and customer success initiatives at BigMarker, giving her a complex understanding of both technical and strategic best practices for webinar and event hosting online.

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