Dec 3, 2021

Should Brands Advertise on Twitch?

Twitch has grown from a niche video game streaming platform to a global cultural phenomenon in just a few short years. In October 2021, Twitch users viewed an astonishing 1.9 billion hours of footage on the platform - in that one month!

Yet it remains unclear whether Twitch is a good fit for marketing. How can brands tap into this engaged audience? What are the options for organic or paid search marketing on Twitch?

This guide will explain the Twitch business model before diving into the ways marketers can start using this insanely popular media network.

What is Twitch?

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Clark Boyd
Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly) Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.

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