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Channel Specifications for a Launch Plan

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Digital Marketing - Study Notes:

Channel format requirements

Each channel will require specific format requirements. There are lead formats which are the most commonly used formats and are very effective. You should understand what formats you will implement as a part of your activity:

  • Video: VOD, Social, Pre-Roll
  • Display: Image, copy and dynamic
  • PPC: Texts ads, sitelinks, phone, and other ad extensions
  • Facebook: Video, Canvas
  • LinkedIn: Display Formats, Posts, InMail
  • Twitter: Video, Cards, Lead Generation
  • Instagram: Carousel, Video
  • Snapchat: Real-time asset creation
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Please note that the module slides are designed to work in collaboration with the module transcript document. It is recommended that you use both resources simultaneously.

Digital Marketing Resources:

Jessica Preddy

Jessica is a consultant with experience in marketing and an in-depth knowledge of the latest marketing techniques. Her previous roles have included working in a marketing agency and numerous customer-service-facing positions that have given her exposure to a wide range of customers and clients.

The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful. While relevant to this module, you will not be assessed on this content.

You can find more information and content like this on the Digital Marketing Institute's Membership Library

ABOUT THIS DIGITAL MARKETING MODULE

Digital Marketing Strategy
Jessica Preddy
Skills Expert

This module identifies the core components of an effective digital marketing strategy and explains how to develop an effective budget plan and measure the ROI for digital activities. It covers how to set clear and actionable objectives and measurable KPIs as well as the key research activities to undertake to guide channel selection and messaging. It also explains how to develop a creative strategy based on campaign research to engage an audience and deliver on campaign goals. The module concludes by explaining how to execute a digital marketing strategy supported by a channel plan, a paid media plan, a campaign action plan, and succinct strategy documentation.