Digital Marketing - Study Notes:
Channel format requirements
Each channel will require specific format requirements. There are lead formats which are the most commonly used formats and are very effective. You should understand what formats you will implement as a part of your activity:
- Video: VOD, Social, Pre-Roll
- Display: Image, copy and dynamic
- PPC: Texts ads, sitelinks, phone, and other ad extensions
- Facebook: Video, Canvas
- LinkedIn: Display Formats, Posts, InMail
- Twitter: Video, Cards, Lead Generation
- Instagram: Carousel, Video
- Snapchat: Real-time asset creation
Jessica Preddy
Jessica is a consultant with experience in marketing and an in-depth knowledge of the latest marketing techniques. Her previous roles have included working in a marketing agency and numerous customer-service-facing positions that have given her exposure to a wide range of customers and clients.
