In this episode, Will gets the full low-down on practical ways to approach your social media strategy. He talks to Julie Atherton, founder and managing director of the UK marketing consultancy Small Wonder. With 30 years of experience, she has seen firsthand the transition from traditional to digital marketing, and explored every channel out there. Her book - Social Media Strategy: A Practical Guide to Social Media Marketing & Engagement - is already a classic guide. And our podcast listeners can get a 20% discount on on the cover price!
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