Email & Social Media Campaign ROI Calculator

Email & Social Media Campaign ROI Calculator

This fully detailed tool allows you to break down all the costs that might be associated with an email or social media campaign, helping you see if your original objective brings about the result you wanted, at the right cost.

  • Use the first sheet to note a variety of metrics and costs to calculate total Return on Sales and Return on Profit.
  • Use the second sheet to help you plot out the ROI of each Social Media campaign to calculate total Return on Sales and Return on Profit.
  • The third sheet lets you plot out the ROI of each Email Marketing and/or Social Media campaign by month.

We offer this toolkit in association with Karen Talavera, of Synchronicity Marketing.

This content is available to Power Members only.

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Karen Talavera

Karen Talavera is the founder of Synchronicity Marketing where she is an email marketing expert, digital marketing strategist, consultant, speaker, and professional educator with 20 years' experience in data-driven marketing.  She has contributed to email and digital program strategy and performance improvement for thousands of brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney Consumer Products, Kendo Brands, City National Bank, AAA, Medtronic, Fidelity, Amway and many more.

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