Email Content and Copywriting Checklist

Email Content and Copywriting Checklist

Use this checklist to keep your messaging clear and focussed when writing every single marketing email.

  • The first part asks you questions about each email’s Purpose and Objectives, UVP, Organization, and Approach.
  • The second part lists elements you can check off about the content for each email:  from the subject line, image copy and CTAs.

We offer this toolkit in association with Karen Talavera, of Synchronicity Marketing.

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Karen Talavera

Karen Talavera is the founder of Synchronicity Marketing where she is an email marketing expert, digital marketing strategist, consultant, speaker, and professional educator with 20 years' experience in data-driven marketing.  She has contributed to email and digital program strategy and performance improvement for thousands of brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney Consumer Products, Kendo Brands, City National Bank, AAA, Medtronic, Fidelity, Amway and many more.

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