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Aug 14, 2020

Email Content and Copywriting Checklist

Written by Karen Talavera

Use this checklist to keep your messaging clear and focussed when writing every single marketing email.

  • The first part asks you questions about each email’s Purpose and Objectives, UVP, Organization, and Approach.
  • The second part lists elements you can check off about the content for each email:  from the subject line, image copy and CTAs.

We offer this toolkit in association with Karen Talavera, of Synchronicity Marketing.

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Karen Talavera
Karen Talavera

Karen Talavera is the founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. As current Vice Chair of the Email Experience Council she is a recognized global expert, thought-leader, speaker and professional educator with 20 years’ experience in email and digital marketing strategy.  Karen has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail and tech including Google, Disney, Kendo Brands, Lenovo, City National Bank, AAA, Fidelity, Amway and many more. Previously, Karen held senior marketing positions at Yesmail, Acxiom Digital, and Experian.

Follow Karen on Twitter and LinkedIn.

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