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Digital Marketing Resources

PPC and Paid Search

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FEATURED

Paid Media Campaign Tracker

PPC and Paid Search

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FEATURED

What Is PPC Marketing?

PPC and Paid Search

FEATURED

Airbnb: Welcoming the World, Transforming Travel

Digital Strategy

FEATURED

Webinar: How to increase online revenue with a First-Party Data strategy

Data and Analytics

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Create a Winning Black Friday Campaign in 2025

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3:00pm-24th September, 2025

Are you ready for Black Friday and Cyber Monday? BFCM marks the beginning of the 2025 holiday shopping season, and it’s never too early to start planning your campaign. Black Friday should be a key...

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articles

Paid vs Organic Search – How to Find the Right Balance

PPC and Paid Search

articles

The Beginner’s Guide to Programmatic Advertising

PPC and Paid Search

articles

How to Successfully Set & Manage PPC Budgets

PPC and Paid Search

articles

How to Measure the ROI of Paid Advertising

PPC and Paid Search

toolkits

Paid Media Campaign Tracker

PPC and Paid Search

articles

How to Use AI in Your PPC & Paid Media Advertising

PPC and Paid Search

videos

Real Career Stories: Amazon Ad Specialist

E-Commerce

articles

What Does a PPC Specialist Do?

PPC and Paid Search

articles

What Is PPC Marketing?

PPC and Paid Search

podcasts

The Expert's Guide to Amazon Ads

E-Commerce

articles

12 of the Most Important SEO Statistics to Know in 2025

Search Engine Optimization (SEO)

toolkits

Paid Media Scenario Forecasting Tool

PPC and Paid Search

articles

What is Google Analytics? A Beginner’s Guide

Data and Analytics

toolkits

Paid Media Budget Forecasting Tool

PPC and Paid Search

toolkits

Media Budget Tracker

PPC and Paid Search

articles

Preparing for AI Search with Google AI Overviews (SGE)

Search Engine Optimization (SEO)

toolkits

PPC Strategy Worksheet

PPC and Paid Search

articles

SEO vs SEM: How Do They Work Together?

Search Engine Optimization (SEO)

articles

10 Ways to Maximize your PPC Strategy

PPC and Paid Search

podcasts

Is PPC Still Worth It?

PPC and Paid Search

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    Adapting to Change

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