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Digital Marketing Resources

PPC and Paid Search

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FEATURED

Paid Media Campaign Tracker

PPC and Paid Search

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FEATURED

What Is PPC Marketing?

PPC and Paid Search

FEATURED

Airbnb: Welcoming the World, Transforming Travel

Digital Strategy

FEATURED

Webinar: How to increase online revenue with a First-Party Data strategy

Data and Analytics

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How to Write Effectively for Online Audiences in 2026

LIVE

3:00pm-18th February, 2026

Writing for the web in 2026 means understanding how people actually consume content: in seconds, on mobile, and across multiple platforms.   In this webinar, Lorraine covers how to craft compelling written content in an AI-saturated landscape that cuts through...

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articles

The Smart Way to Use AI Automation in PPC

PPC and Paid Search

presentations

Presentation: Survive the AI Hype and Take Control of Your PPC Campaigns

PPC and Paid Search

webinars

Webinar: Survive the AI Hype and Take Control of Your PPC Campaigns

PPC and Paid Search

articles

PPC & Paid Media Skills That Multiply ROI

PPC and Paid Search

articles

Paid vs Organic Search – How to Find the Right Balance

PPC and Paid Search

articles

The Beginner’s Guide to Programmatic Advertising

PPC and Paid Search

articles

How to Successfully Set & Manage PPC Budgets

PPC and Paid Search

articles

How to Measure the ROI of Paid Advertising

PPC and Paid Search

toolkits

Paid Media Campaign Tracker

PPC and Paid Search

articles

How to Use AI in Your PPC & Paid Media Advertising

PPC and Paid Search

videos

Real Career Stories: Amazon Ad Specialist

E-Commerce

articles

What Does a PPC Specialist Do?

PPC and Paid Search

articles

What Is PPC Marketing?

PPC and Paid Search

podcasts

The Expert's Guide to Amazon Ads

E-Commerce

articles

12 of the Most Important SEO Statistics to Know in 2025

Search Engine Optimization (SEO)

toolkits

Paid Media Scenario Forecasting Tool

PPC and Paid Search

articles

What is Google Analytics? A Beginner’s Guide

Data and Analytics

toolkits

Paid Media Budget Forecasting Tool

PPC and Paid Search

toolkits

Media Budget Tracker

PPC and Paid Search

toolkits

PPC Strategy Worksheet

PPC and Paid Search

TRENDING LESSONS

  • ▶
    Content Outreach

    Setting Objectives

  • ▶
    Applied E-commerce

    Off-Site Content

  • ▶
    Closing and Retaining

    Encouraging Direct Engagement

  • ▶
    Applied Email Marketing

    Module Introduction

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