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Researching to Refine Personas

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Paul Lewis

Paul is a 20+ year marketing veteran who began his career in Los Angeles with the global advertising agency BBDO. He then moved on to spend eight years at Experian, the world’s leading global information services company. Since 2013, he has been overseeing the management, creation and execution of social media marketing and sales enablement programs at global tech company Pitney Bowes.

ABOUT THIS DIGITAL MARKETING MODULE

Finding and Targeting Prospects
Paul Lewis
Skills Expert

This module will enable you to build accurate personas for the sectors you are focussed on. By monitoring online conversations and digital behavior you will stay informed and be able to leverage your network to inform more contextual and personalized engagement with your target prospects.