Feb 03, 2022

Webinar: How to increase online revenue with a First-Party Data strategy

Brendan Almack photo

byBrendan Almack

Posted on Feb 03, 2022

Join us to learn more about how you can increase your ROI using First-Party Data! In this webinar Wolfgang Digital presents a case study focusing on a First Party Data strategy in action, illustrating the tactics they applied across multiple channels that let to a spectactular results.

Joining us from Ireland's top digital agency, Brendan Almack is the Managing Director of Wolfgang Digital and Lorna Noone is the Personalisation and Automation Specialist.

Brendan's previous webinar discussed the demise of cookies, and the impact on advertisers. 

The case study begins at 00:23:00. The Q&A begins at 00:40:05.

You can view and download the presentation here.

This content is available to Power Members only.

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Brendan Almack photo
Brendan Almack

Brendan Almack is the Managing Director of Wolfgang Digital

In a previous life, Brendan worked as a Geotechnical Engineer analyzing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing. 

Brendan is the Managing Director of Wolfgang Digital, an Irish-based performance marketing agency working with brands around the World. He is particularly interested in performance digital marketing with a focus on integrating marketing activities across multiple channels. Like all Wolfgangers, he’s obsessed with defining and accurately measuring campaign KPI’s. Brendan’s work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, Friends of Search, and 3XE.