Audience listening tools are ones that allow you to monitor your social media accounts, so you'll know when conversations are happening that involve your brand, your products, and services, or even your competitors.
If you're not using them to track what's happening in your backyard, you could possibly miss out on major opportunities to participate in discussions, resolve complaints, stay ahead of your competitors, and keep apprised of the topics your audience cares about.Read More
Whether you’re an experienced digital marketer or brand new to the industry, chances are you know just how vital social media marketing is in your practice. However, social media is changing daily, and faster than ever. It seems as though there are updates and changes in popularity between demographics on an almost weekly basis.Read More
Deciding to embark on a social media marketing campaign can be equal parts thrilling and daunting. Steering an audience to focus on a particular idea and engaging with followers is an exciting concept.
But before you send out your first tweet or publish your first Facebook post, you need to come up with an idea that will resonate with consumers. It's the starting point for planning any social media campaign.Read More
Influencer marketing has been around since the late 1800s, but it’s only recently become a crucial strategy in digital marketing. Previously, we would have just called it “word-of-mouth.” However, with the growing number of influencers who are popular on platforms like Facebook, Instagram, blogs, and other social channels, digital marketers who want a successful and comprehensive strategy to grow a business cannot ignore this important tool. That being said, it’s also important to know how to measure the success of an influencer marketing campaign, and for that, you need key performance indicators.Read More
LinkedIn is arguably the most important social media site there is when it comes to networking and making new connections with prospects, clients, and business partners. Having a solid profile is crucial if you want to be a successful networker on LinkedIn.
So what makes for a good LinkedIn profile for digital marketers? The best way to learn is by looking at what others have done right, so today we’re going to explore seven great digital marketing LinkedIn profiles you can use for inspiration.Read More