Social Media

Topic

10 Remarkable Digital and Social Selling Facts

Digital Marketing Social Media

As the way we interact with our world changes, so do the habits of consumers. The Internet changed the game by providing users with instantly accessible information. Twenty years ago we relied on analogue methods, such as telephone calls and word-of-mouth research to inform buying decisions. Now, we lean heavily on digital spaces, which can provide detailed specifications, prices, and customer reviews.

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How to Use LinkedIn Video for Social Selling

eCommerce Social Media

LinkedIn is the world's biggest and best professional social media platform, and it is only in 2017 that it finally allowed for the embedding of videos on the platform from all of its users, rather than from a select few influencers.

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The Anatomy of Successful Social Media Campaigns

Campaign Social Media

There’s no doubt that social media these days can be overwhelming for consumers, which makes it difficult for companies to get noticed on the social front. That is why more and more innovative marketing tactics are required to stay ahead of the competition. 

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What is IGTV Video and How Can Brands Use It?

Digital Marketing Social Media

When it comes to social media marketing, video is one of the most useful and effective content formats. According to Cisco, we can expect to see about 80% of internet traffic in the form of videos by 2019. And the success of Instagram Stories is an example of how easy video creation and production have become popular. Instagram Stories had double the users that Snapchat had, and that's after launching as of August 2018, at which point they were sitting at about 400 million users.

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7 Tactics to Become a Social Selling Pro

Digital Marketing eCommerce Social Media

The idea behind social selling is simple: today’s consumers look to social media when they want to connect with brands and find information about potential products to purchase, and if the brands they support aren't making themselves available on those channels, then they're missing a great opportunity.

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