When it comes to the job sector, artificial intelligence can get a bad rap. Many media outlets have made a lot out of robots replacing people’s jobs across industries.
Marketers are already learning that AI is something that you can use to be more effective and productive in your role - 68% of our members said that it will help automate routine tasks followed by improving customer experience (46%). Not just that, AI can also boost your career by helping in your job search.
If you’re not embracing AI already, you should be. There are loads of great AI tools out there that can take over automated tasks and even help get creative juices flowing. But how can you use AI to boost your chances of landing the job of your dreams?
Toolkit - Assess Your Career
In this blog we’re going to explore seven different ways that AI can be used in your job search:
- Help market yourself
- Write and improve your resume and cover letter
- Find a job that matches your skills
- Communicate with recruiters or hiring managers
- Prepare for interview questions
- Role play for interviews
- Evaluate your career
“64% of companies are more likely to hire a new employee who had an AI certification ” DMI Membership survey Feb 2024
How is AI impacting the job market?
There’s no doubt that AI is having an impact on the job market. Companies always want to be more productive and efficient, and technology like generative AI offers the opportunity to streamline tasks and optimize processes.
According to a New York Times article, the most popular job in the corporate world right now is an AI executive, while the Mayo Clinic in Arizona created a first-of-its-kind job at the hospital system: Chief AI Officer.
This shows how much the job market is changing. Roles are now being posted with ‘ChatGPT’ in the job description or ‘AI skills’. The fact is that AI is not a fad or something that will fade away.
Marketers have been using AI for years in email automation and copywriting (just think about Grammarly), so it’s not something new. It’s a technology that’s evolved and can have an impact on departments across a company (but it’s also something that MIT believes will be adopted more gradually than people think).
A recent LinkedIn poll we ran asked members about their concerns for AI and their jobs. The results show that people are worried about the ethical impact of AI and also the need for new skills.
“If you're not already experimenting with AI and everyday tasks, you're going to be left behind.” Morgan Cummins
Recruiters have used AI for years to wade through resumes and screen candidates. Now it’s the turn of candidates as with easier access to AI, the technology can be used to bolster a job search in these key ways.
1) Help market yourself
How you present yourself can go a long way to landing an interview. It’s about communicating your experience, skills and achievements while adding some personality at the same time. Ultimately it’s about building a personal brand.
AI tools can be really helpful in helping you do this. For example, you can use AI to help optimize your LinkedIn profile based on a specific job description that you’re applying for.
A great tool for this is the AI career co-pilot, Careerflow.ai. It can help optimize your LinkedIn profile, generate cover letters, automate your job search by auto-filling applications, and has a dashboard to track all job seeking activity.
ChatGPT is another useful tool as it can help you create a great LinkedIn headline, generate LinkedIn messages, or spice up your existing copy to be more engaging but more importantly, more relevant to the role you’re looking for.
If you have a website, blog or portfolio use AI tools to help refine the content. Use a website builder or no-code portfolio site or build a website using ChatGPT to write the code. Make sure to have an ‘About Me’ section on the site to sell yourself and your skills.
Top tip: Never forget the golden rule of AI prompting: the better the input, the better the output. Carefully craft your prompts so that they’ll meet your specific needs. Don’t rely on generic prompts and make sure to check the facts and tweak it to sound more human.
2) Write and improve your resume and cover letter
You should still write a specific CV for every job you apply for. This can be a time-consuming task but with the power of AI, you have no excuse for not customizing your CV for whatever role you’re applying for!
There are some great resume-building tools out there such as Kickresume, Teal, and Rezi. You can also use ChatGPT by submitting specific prompts. You can also ask follow-up questions to get more details or clarify something. Getting experience in prompting can go a long way to helping here.
To double-check, use a tool like Jobscan to analyze the likelihood that your resume will be approved by an algorithm and get put in the “yes” pile.
Keep in mind the AI outputs might not be perfect, so proofread… and then proofread again.
Remember that not everybody is using AI yet to further their careers. If you’re already getting skilled at boosting your profile with AI, you’ve just nudged yourself a little further ahead of the pack.
“70% of people who used ChatGPT to write their resume or cover letter saw a higher response rate on their applications and 59% were hired” ResumeBuilder
3) Find a job that matches your skills
Finding the right roles can eat up a lot of your time even when using job sites. Even when you find a role that seems to be attractive, you need to comb through the job description to see if it matches your skillset and knowledge.
Luckily there are some great AI job-matching tools out there to do some of the work:
- LinkedIn uses AI to enable personalized job recommendations based on skills, preferences, and profile information. This reduces the time and effort spent on manual searches. It also uses ChatGPT to analyze profiles and see if they are suited for a specific role.
- On Fortay you can take a quiz that looks at what workplace culture might suit you. This will then produce a list of companies you may like to work for.
- One for remote workers and freelancers, Pyjama Jobs uses an AI algorithm to match you with relevant jobs based on your expectations such as salary or job type and the details in your resume.
- Sonara claims to be the first AI-powered job search automation platform that finds and applies to relevant job openings until you're hired.
- Autojob collects new job postings daily and searches for jobs in your desired locations. It then applies on your behalf (based on preferences and any restrictions such as companies to exclude).
- Talentprise is a job marketplace where you can do an assessment that ranks you based on education, expertise, experience, capabilities, and skills. Based on this data, the platform uses AI to match you with jobs.
4) Communicate with recruiters or hiring managers
Throughout the job application process, there’s a likelihood that you will need to reach out or respond to the HR department or a recruiter. AI can help with that too!
In 2023, LinkedIn started using generative AI to help premium subscribers draft personalized messages when messaging on the platform with hiring managers.
“Using generative AI with information from your profile, the hiring manager’s profile, the job description, and the company of interest, we create a highly personalized draft message to get a conversation started,” said Ora Levit, Senior Director, Product Management, Head of Core Growth + Premium at LinkedIn.
If you’re applying to a lot of roles, use a product like Zapier to connect with Gmail to automate emails. By labeling an email, the automation pulls that information and uses it to generate a prompt for GPT and then uses the response to create an email draft.
You can also create follow-up and thank you emails to keep front of mind and demonstrate professionalism.
Top tip: Consider using Google’s GPT for Sheets browser extension to generate personalized outreach messages at scale in Google Sheets.
5) Prepare for interview questions
Did you know you can use AI tools to help you prepare for likely (or even tricky) interview questions?
For example, you could feed the job description into ChatGPT and ask it to generate some likely interview questions based on that job description.
For example, by typing in ‘Pretend you're a marketing manager looking to interview me for an SEO role. Ask me questions and provide feedback’, you can find yourself getting a very meaty response from ChatGPT:
A great way to cover all bases for any job is to use ChatGPT to generate interview questions for each bullet point in the job description and analyze the job description for the top 10 keywords. This will help you show how suited you are to the role and give examples that can match.
By using AI, you can prepare for the dreaded competency-based questions and appear more confident no matter what question is thrown at you!
Top tip: Check out some great examples of brands using AI in their marketing that you may be able to cite in an interview.
6) Role play for interviews
Another great way to use AI when hoping to boost your career is to use it to “role play” in preparation for an interview.
Having used AI to predict what questions you’re likely to be asked, you can then have a natural language conversation with it based on these questions. And you can even ask AI to assess your answers.
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There’s a great free Google tool called Interview warmup that helps you practice key questions and get insights about your answers. You’re asked questions and then your answers are transcribed. The AI tool then gives you insights about your answers to help you improve.
Standout is a tool that’s used in universities to prepare students for interviews. Once you select an interview the company’s Intelligent Mirror™ technology records your response which you can then play back and get personalized AI feedback to reflect on performance.
Prepper has an AI interview coach that invites you to enter details for any role to generate questions. You can then choose a level - easy, hard or pirate - depending on the seniority of the role.
“By 2024, four in ten companies would use AI to “talk with” candidates in interviews and 15% said hiring decisions would be made with no input from a human at all” Survey Builder
7) Evaluate Your Career
It can be useful to assess your career from time to time to see if you’re on the right track and also to see how you compare to your peers.
A new platform called NAV provides AI-driven analysis and human coaching. Once you complete an online evaluation NAV assesses the value of a current job or the potential value of a future position. The idea is to give you a score or a JVI (job value index)
Each evaluation includes actionable tips and the ability to access career experts offering customized advice and assistance. It also gives feedback on your current or future job opportunities, evaluating against industry benchmarks and your career goals and expectations.
Top tip: If you decide your current job isn’t right for you, Rezi has an AI-powered resignation letter builder. Just enter key details and it will generate the email for you!
Boost your career and salary with AI skills
As AI becomes more widely used in digital marketing activities across companies, it’s crucial to gain knowledge and hands-on experience. Our short and interactive AI course will teach you the fundamentals of AI, help you understand and implement AI data-driven marketing, use key tools like ChatGPT and Stability AI, and explore AI ethics. Get started today to get new skills.
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