Oct 6, 2017
To the outside world, creating posts for social media may seem easy. Marketers and brands around the world know there’s more to social media content creation and editing than meets the eye. From choosing the perfect image to represent your point of view, to writing Twitter updates with the perfect hashtag and tone of voice, here are some tools to help you along the way.
A social media tools list wouldn’t be complete without Canva. One of the most popular tools for creating social media graphics, Canva allows users to create high-quality images quickly using layouts, templates and design elements. The free version of the tool is extremely comprehensive, but those who want more can invest €11.99 per month (up to 5 people) or go with enterprise pricing if it’s the best fit for their business. It is free for educational and non-profits.
How to Create Beautiful Graphics with Canva:
Similar to Canva, Crello is a graphic design tool that makes it easy for brands to create stunning graphics without a lot of design knowledge. Crello’s advantage over Canva is that it offers more than 10,000 free design templates, 65 million stock images, and more than 11,000 design elements. Like Canva, a variety of different image types are offered, including templates specifically for social media. Crello is free for users, with limited usage, and plans start at $7.99.
How to Build Graphics Quickly with Crello:
Hashtagify.me is a free tool (with paid add-on features) that allows you to search for hashtags. Once you’ve searched for a hashtag, you can determine its popularity and how it’s used. The tool is simple to use: in the search box, type in a hashtag you are curious about, and search to find out its performance and related hashtags on Twitter and Instagram. You’ll also see the top influencers for that hashtag, as well as recent tweets using that hashtag and other demographics. Paid users can sign up for alerts on particular hashtags, track influencers and usage patterns, and more.
If your business utilizes LinkedIn to share updates, SlideShare is a must. Once a separate site, SlideShare is now owned by LinkedIn. This allows the eye-catching images and presentations added to SlideShare to be automatically synced to the platform. By integrating these two platforms, you can have the best of both worlds: informative text articles and updates from LinkedIn and the captivating images of SlideShare. Sharing presentations, eBooks, infographics and more is always a great idea, and the platform allows you to simply press a button to distribute them to Facebook, Twitter and LinkedIn.
You can also embed your SlideShare presentation on your website using IFrame or WordPress shortcodes (depending on which platform you use).
Finally, you can take things to the next level with Flipsnack (previously known as SlideSnack). This tool allows you to add your voice overlay to your content.
The tool also allows you to upload past presentations and add voice to them, then share them.
Grammarly is an all-in-one spellcheck and grammar tool that works all of the places Microsoft Word can’t. It helps users write mistake-free copy on Gmail, Facebook, Twitter, LinkedIn, and almost anywhere else on the web. Grammarly scans your text for common and complex grammatical mistakes, including everything from subject-verb agreement to article use to modifier placement. It also goes beyond regular checking to provide users for explanations and help them improve their skills. The Grammarly plugin is free for individual users, with paid features also available.
Asking questions is a great way to earn engagement on social media. But sometimes asking one question isn’t enough to get the response you want from your audience. That’s where Typeform comes in. Typeform is a user-friendly quiz builder that allows you to ask your audience questions in many different formats, including image-based, multiple choice, short answer, yes or no, and more.
Once you have your quiz in place, you can share it across multiple social media networks in the formats that work best for your audience. 10 questions and 10 responses per month are free, and Basic, Plus, and Business versions with additional features are also available.
Anchor is one of the most popular platforms for creating, distributing and monetizing your podcast. For free. It integrates with all key podcasting outlets free social media platform for audio. With the Anchor app, users can easily create videos and audio recordings that are perfect for sharing on social media
There are many free graphics tools that allow users to easily create beautiful images for social media, but most of them aren’t available (or aren’t very intuitive) on your smartphone. Typorama is an iPhone app thatmakes it easy to create amazing-looking graphics directly from your smartphone. You can create graphics of various sizes such as for Instagram story, Facebook cover photo, images with quotes, and more. ( For Android users, WordSwag is a great alternative.) Typograma is free for general use, with an upgrade fee of $4.99 to remove the company’s watermark, or $5.99 to unlock everything.
How to Create a Graphic with Typorama in Four Steps:
Video is the most popular medium on social media networks. The problem is, many companies rely on expensive external agencies to create these videos. The finished product can look too contrived, miss the message mark, and really drain the budget. Tools like PowToon mean you don’t have to be a video master to create engaging videos, especially for presentation purposes. The PowToon platform allows users to choose from several templates and customize them according to their business. You can simply plug and play your content and share across your social media networks. Free and paid versions are available from $19 to $99 per month.
Animoto is another great video platform that allows users who aren’t experts to create captivating multimedia. Animoto allows you to turn existing video clips and images into video slideshows with little effort. It’s one of the few video tools that also offers square videos for certain social media platforms and design tastes. Animoto does offer a free version, if you don't mind having their branding on your videos. Other plans are at €28 or €69 per month based on your business's needs. Annual subscriptions offer significant discounts.
How to Create Quick Videos with Animoto:
After you create your video, you can download it in various formats and levels of quality and upload it directly to Facebook or Twitter.
One more video tool in this list is PlaceIt.
This image and video tool allows brands to showcase their products and digital designs in realistic web/ video environments. It can save hundreds or even thousands of dollars on externally sourced product videos and images. A one-time purchase on the platform costs a few dollars, or you can choose to pay $14.95 per month, or $89.69 yearly, depending on your brand’s needs.
How to Create Video mock-ups with Placeit:
Once you have your product images, you have the tools you need to promote your products on social media via organic or paid posts.
Whether you're a complete beginner, business owner or marketing professional looking to upskill, this social media marketing course is perfect for you. Or our CPD-eligible short course on Graphic Design fundamentals.