Digital Marketing - Study Notes:
A social discovery tool
Pinterest is a visual social channel geared towards social discovery rather than social networking. There is a large focus on content curation on the platform, as Pinterest users organize images and videos into personalized collections, known as ‘Boards’.
Pinterest is used by social media marketers for showcasing products and services of all kinds. The platform often acts as an information resource for users preparing to make a purchase. Every idea is represented by a Pin, which is an image or video that is searched and saved by Pinterest users. Pins can also link back to websites, which makes Pinterest great for driving traffic and sales.
Users tend to collect images from websites and sources around the globe and save them to their own pinboards, categorized by topic. High-impact Pinterest users and larger brands often create their own content for their pinboards, rather than curating images from other sources.
60% of Pinterest users are female, but male users are on the increase. Gen Z and millennials are driving much of the platform’s growth.
Back to TopClark Boyd
Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.
Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.
Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on X (formerly Twitter), LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.
Alison Battisby
Alison is a Social Media Consultant with Avocado Social, she is a Facebook and Instagram accredited social media expert and founded Avocado Social in 2014 having worked in the social media industry since 2008. Alison has worked with a wide range of brands including Estee Lauder, Tesco, and Pringles. Alison has traveled the world training companies including the BBC, Etsy, Canon, and Cambridge University Press. She offers social media strategy, training, and consultancy at Avocado Social across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
