Oct 3, 2022

What are the best AI and marketing automation tools?

Written by Dan Hughes

Artificial intelligence (AI) was once a far-flung concept covered in sci-fi films and novels—but in our super advanced digital age, it’s a widespread reality.

Today, artificial intelligence is more accessible than ever and it helps to drive intelligence as well as efficiency across industries. The marketing industry is no exception.

A powerful branch of AI, marketing automation is helping brands boost productivity while driving better results from their various promotional campaigns. Humans working alongside autonomous bots really is a winning formula—if you use the right tools.

Here we look at the best AI marketing tools available for leveling up your sales automation, link building, social media management, and content generation initiatives.

But first, a quick introduction.

What is AI in marketing?

Marketing automation is a system that automates repetitive tasks like curating subscriber lists, emailing customers about abandoned shopping carts, and providing automated customer assistance (among many others).

AI marketing tools facilitate the automation of these tasks and usually integrate into your existing applications or platforms. 

Did you know? 28% of the top companies across industries actively use marketing automation and AI marketing tools.

The best marketing automation—or AI marketing—tools are powerful and many brands use them to find valuable leads, create campaigns, and track the sales funnel with pinpoint accuracy.

AI marketing tools are designed to automate key tasks while augmenting the creativity, insight, and performance of the people that use them.

For a deep dive into the concept, check out our 'Ultimate Guide to Marketing Automation'.

AI for sales automation

Sales automation software is a convenient and cost-effective way for markers to generate highly personalized email campaigns that build loyalty and communications with ease (and at scale).

In addition to email campaigns, sales automation software is also effective for scheduling prospect appointments, prioritizing leads, and gathering valuable data. 

Let’s take a look at some of the best tools for AI marketing sales right now.



Outreach is a versatile sales execution platform that helps marketers transform sales data into actionable insights. This seamless AI marketing tool helps you automate your workflows while testing engagement activities and key messaging across channels including SMS, email, and social media. The likes of Siemens, OKTA, and Zoom use it for their sales automation activities, so it must be good.



Gong is a sales marketing automation tool that exists to shorten sales cycles while significantly boosting team-wide communication and productivity. One of Gong’s most striking features is its ability to guide sales reps through their day with automated activity recommendations and strategic suggestions. A smart tool with a great deal of scope.



Drift is an incredibly smart conversation tool that helps marketers and sales reps work in harmony to reach out to customers with exactly the right messaging at the times as well as channels where they’re most likely to engage. With razor-sharp insights designed to get under the skin of key customer segments, Drift will help you meet your consumers needs while boosting overall output.

Best AI marketing tools for link building

Now we move on to link building. Automated link building tools empower you to identify which sites are authoritative and high in authority.  

Some of the best link-building tools offer suggestions on how to contact these sites to build mutually beneficial relationships that will ultimately boost your search rankings and expand your brand's reach. Let's take a look.


As one of the most respected ethical link building platforms around, this is a digital marketing tool that will help you supercharge your brand authority while developing a wealth of valuable promotional relationships. Highly visual and straightforward to navigate out of the box, LinkAffinity serves up AI insights based on concrete semantic estimation. A real ace up the link building sleeve.



Postaga is a savvy outreach tool that not only analyzes domain authority and link building opportunities, but it also automatically creates relevant contact lists while allowing you to choose which channel to contact them through with a quick click. A brilliantly balanced platform with incredibly intuitive ways to analyze content and source key link building opportunities.

Read: '9 Best Practices to Generate Backlinks to your Website' to level up your link building strategy.

AI marketing tools for social media management & advertising

A social media management tool automates the entire social media process. It's possible to use an AI social media tool as stand-alone software, or you can integrate it with your existing CRM and CMS platforms to create an increasingly streamlined social media management experience across platforms. 

Let’s take a look at the cream of the automated social media manager crop.



A cutting-edge social media management and advertising tool, Cortex uses razor-sharp technology to deliver critical marketing data sourced from a variety of channels. With Cortex, you can see exactly what is driving engagement and sparking interest with your target audience, giving you the insights to understand when, as well as what, to post. Its content posting suggestions are usually pretty spot on, too.


If you’re looking to optimize your paid social media advertising efforts for ongoing success, Phrasee is a tool you should consider. Not only does this highly-intuitive platform come with an in-built brand language optimization function to help ensure your messaging consistently stands out from the crowd (earning a healthy ROI in the process)—it also helps you streamline key aspects of the ad creation process. A real winner.



Emplifi is an excellent all-around AI-powered social media management tool, but one of its biggest strengths lies in influencer marketing. Here you can connect with comprehensive insights based on influencers in your niche and get to know them better before making contact. Once you have an influencer marketing campaign off the ground, you can also monitor its performance while gathering intelligence for your future efforts. 

AI writing & content generation tools

Last but not least, we arrive at AI writing tools. As you no doubt know, content is one of the most vital components of any successful digital marketing strategy. Without rock-solid content, you’ll never establish a strong brand voice or establish authority in your niche. 

Now AI writing tools exist to help create valuable content with minimal human intervention. Let’s take a look at some of them.



Rytr is an automated writing assistant that autonomously produces marketing content based on your input requirements (title, keywords, subject matter, essential points, etc.). The platform tailors the copy to your brand voice as well as the channel (social media, landing page, email, etc.). This smart AI copy editor even generates snappy calls to action (CTAs) to help generate extra engagement.


Trained by a mix of top direct response copywriters and digital marketing experts, Jasper AI is a smart writing assistant that produces content in a natural voice based on the key features of your brand’s tone. It also has a clever SEO optimization function and it can create imagery to support or complement your copy. A reliable and well-rounded AI writing assistant.



If you’re looking for an AI-powered tool to make your existing words and content sing, almost instantly, Wordtune is a handy digital marketing tool. Wordtune integrates into any Edge or Chrome browser with ease, automatically offering suggestions to improve your content while making critical edits that will make your copy more digestible to your target audience.

How do you use AI digital marketing tools?

“The playing field is poised to become a lot more competitive, and businesses that don't deploy AI and data to help them innovate in everything they do will be at a disadvantage.” —Paul Daugherty, Accenture

There are many inspiring uses of AI in digital marketing. As autonomous technologies become increasingly accessible (and powerful), an increasing number of renowned brands are joining the party. 

Big-hitting publications like Bloomberg, the Washington Post, and Forbes, for example, are currently using AI tools to create content—which you can find out all about by listening to our recent ‘Art of Copywriting’ podcast. 

To help you get the most from your AI marketing efforts, here are a few quick dos and don’ts for your reading pleasure.


  • Work with a small selection of AI marketing tools that align with your specific goals and business needs.
  • Train your staff on how to use your new AI-powered tools to enhance their work and creative efforts.
  • Use your best judgment to automate tasks you feel need streamlining and cherry-pick the best elements of your tools.


  • Integrate a bunch of different tools and bounce between them. It will cause confusion and create chaos rather than achieve harmony and boost productivity.
  • Forget to include your team in the decision process when it comes to choosing the right AI tools.
  • Lean solely on AI marketing tools to carry out your various tasks and processes. As we said, AI marketing tools are best when used with human leadership and nothing beats the human editorial eye!

Supercharge your marketing with AI

AI can be a powerful tool to help optimize your digital marketing initiatives. But you need to know the fundamentals to use it effectively. DMI’s Professional Diploma in Digital Marketing will give you the knowledge and skills (SEO, content marketing, email, PPC and strategy) to devise and implement effective digital campaigns.  

Dan Hughes
Dan Hughes

Dan is a content writer specializing in digital marketing, emerging tech, music and looking after a toddler. You can find out more about him and his work by visiting his Catchy Space.

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