Aug 13, 2021
In September 2007, Joe Gebbia emailed his roommate Brian Chesky with an idea to “make a few bucks”. There was a design conference in town and hotel rates were prohibitively high, so why couldn’t they rent out some space at their apartment for a small fee? It wouldn’t be as flashy as a hotel, but they could offer the basic essentials to conference attendees at a fair price.
That idea - which became the Airbnb platform - has gone on to make Gebbia and Chesky quite a few bucks, with Airbnb’s market cap sitting at $89 billion today.
Their simple slogan, "belong anywhere", has redefined our idea of accommodation. Where once we expected to need a hotel for our travels, for business or for pleasure, we now have the option of “living like a local” at an Airbnb.
How did such a simple idea have such far-reaching effects? And what can we learn from this company’s undoubted marketing success?
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